The holiday season is fast approaching, and TikTok is making TikTok holiday trends like never before.
With millions of users giving great present ideas and sharing content, it’s peak time for brands to get involved during these festive trends.
From self-gifting to Christmas campaigns, TikTok is where businesses can show off products and connect with consumers.
Table of Contents
Top TikTok Holiday Trends to Watch This Season
Let’s get into this season’s top TikTok holiday trends.
1. Self-Gifting Takes Center Stage
Giving yourself presents is a trend on TikTok, especially during the peak holiday season.
Instead of just shopping for others many are having “treat yourself” moments and showcasing items they bought for themselves.
Videos under #SelfGifting are showing off cozy pajamas, skincare sets, or tech gadgets that people gifted themselves.
For businesses, this is gold.
By creating content that celebrates self-care and indulgence, brands can connect with consumers authentically.
For example, running a campaign that says “the perfect present for yourself” can drive authentic engagement and sales.
Whether it’s promoting discounts or highlighting limited edition items, self-gifting resonates with TikTok’s audience, especially during the holiday chaos.
Partner with relevant creators to highlight products in fun, feel-good videos that make people want to shop for themselves.
Because let’s be honest, it’s the holiday season, and that’s a great reason for you to give yourself a present!
2. DIY Holiday Season Magic
TikTok loves DIY, and the holidays make this trend even more relevant.
From handmade ornaments to custom present wrapping to festive recipes, users flood the platform with easy and affordable ways to get into the season.
Hashtags like #HolidayDIY and #ChristmasCrafts inspire millions to try something new, often featuring products from local brands.
This is great for businesses. Retailers can share tutorials or partner with creators to show how their products can be used in holiday crafts.
For example, a stationery brand could show creative wrapping techniques or a bakery could share cookie decorating tips using their ingredients.
DIY videos also encourage real engagement, as users love to try and share.
By running interactive campaigns that ask users to share their DIY projects, brands can build relationships and community during the holidays.
3. Festive Fashion and Holiday Aesthetics
During the holidays, fashion gets festive, and the TikTok platform is the perfect place to highlight it. Cozy sweaters, party dresses, and holiday accessories are taking over the app.
Hashtags like #HolidayOutfits and #ChristmasLooks allow users to share styling tips, outfit inspiration, and where to discover the best seasonal pieces.
Brands can use TikTok to showcase their holiday collections and engage with people by asking them to “Show us your holiday look.”
Collaborating with creators to style real-life products helps make them feel more relatable.
It’s not just about clothing. Holiday vibes also extend to makeup, nails, and home decor.
For brands, creating visually appealing videos that reflect the season with seasonal colors and cozy feels will grab attention and drive engagement during the busiest time of year.
If you need help making these TikTok holiday videos, don’t worry, we’ve got you covered!
4. Gift Guides for Every Personality
TikTok users love gift guides that make peak holiday shopping easier. From “gifts for book lovers” to “tech must-haves,” these videos showcase great ideas for every type.
Brands can create their own or partner with creators to feature products. Mixing in affordable and luxury options will make it more appealing.
TikTok’s discovery platform makes it easy to make your products must-haves.
Add clear calls-to-action or exclusive deals in the video, and you’ll drive authentic engagement and sales and inspire users to shop smarter this season.
5. Viral Holiday Challenges
TikTok loves challenges, and the holidays are no exception.
Festive trends like #HolidayGlowUp encourage users to post themed videos, and the engagement is massive.
Brands can create their own TikTok challenges, such as a “Holiday Glam Look” contest or “Decorate Your Space” idea tied to their products.
Giveaways or discounts will encourage participation.
Collaborating with creators will add authenticity and reach. Viral challenges will let businesses engage with the TikTok community, spreading holiday cheer and brand awareness.
Key Strategies for TikTok Holiday Campaigns
The holidays are a special time for brands to connect with consumers on TikTok.
With a lot of users looking for peak holiday content, brands can leverage TikTok’s interactive nature to build real connections through holiday campaigns.
To stand out in the noise during this busy time, businesses need to use strategies that resonate with users and drive sales.
One of those strategies is to create authentic, relatable content that’s of the holiday.
TikTok users love authenticity, so videos that highlight real, behind-the-scenes moments, fun challenges, or user-generated content can feel more real and relatable.
Ask followers to participate in challenges or share their own holiday moments with your new products using custom hashtags. This builds community and visibility.
Another strategy is to partner with influencers.
Working with TikTok creators who are aligned with your brand allows you to tap into their audience and expand your reach.
Influencers can create content that showcases your products in creative, fun ways that fit in with the TikTok platform experience.
They can help bring in a lot of views to your page!
Also, offering exclusive discounts, giveaways, or limited edition holiday products in your TikTok campaigns can encourage immediate action.
By combining creativity with clear calls to action, you can drive engagement and conversions during the holiday season.
Conclusion
The TikTok platform is a great place for brands to connect with consumers during the holidays.
Create engaging, authentic content and use the TikTok holiday trends, and you’ll be more visible and drive sales.
To give your TikTok content an extra edge, consider using our services to purchase TikTok likes and TikTok views.
This will get your videos in front of more people, increase engagement, and boost your chances of going viral.
With the right strategy and a little help from our platform, your brand will have no problem standing out this holiday season!
Frequently Asked Questions
How to Do TikTok Holiday Transitions?
Holiday transitions are before and after ideas like outfit or space transformations.
Use holiday sounds, time your transitions to the beat, and keep lighting consistent for a clean look. They’re great for showcasing holiday ideas or new products.
Are Holidays a Good Time to Post on TikTok?
Holidays are a great time to post on the TikTok platform because users are super engaged with seasonal content.
People are looking for present ideas, holiday hacks, and festive inspiration, so it’s the perfect time to post themed videos.
Post during high-traffic times like evenings or weekends and focus on holiday trends to increase your reach and engagement.
Where Are the Current TikTok Trends?
Find current TikTok trends on the “Discover” page on your browser, where popular hashtags, sounds, and effects are featured.
You can also check your For You feed or follow top creators to see what’s trending.
What Is Holiday Share on TikTok?
On TikTok, Holiday Share is festive content like present guides, DIYs, or holiday challenges.
It’s a way to be in the seasonal spirit and engage with your audience.
For brands, holiday posting can be about products or promotions and joining in on trending challenges to increase interaction and visibility during the holiday period.
