The first thing you see when you open the TikTok app is the for you page. This page has been carefully curated by TikTok for you and it is how you can see other users’ content that they have posted. Getting on the for you page can put your account on the trajectory for success and massive growth which is why it is one of the main goals of TikTok users across the globe.
Getting on the for you page isn’t as simple as just uploading content, it means that you are recognised as a creator and TikTok thinks your content is worthy enough to show other users and increase your reach on the app. So, if it isn’t just about making clips, how do you get on the for you page?
Like with all social media, there are a few things you need to consider before you set about making your latest clip. Here we found the best ways to get your video on the for you page.
Why Is The For You Page Important?
The For You Page is important because it can be the gateway that allows other users to see your content. Think about the explore page on Instagram, when we get bored with our own feeds, we find ourselves scrolling through that.
The reason so many of us like scrolling through the explore page is because the content is linked to our interest, often more so than our actual feed. TikTok has managed to use this same principle and curate the for you page in the same manner, this means that if your content is good, they will get it out to people who will enjoy it and who might follow you.
How Can You Get On The For You Page
When it comes to getting on the for you page, it is more of a combined effort of small actions that culminate into you getting on there. There is no single action that will make the difference. Here are the best ways that you can get on the for you page.
Create Good Content
I don’t like using the word good, it is an empty arbitrary word but, it does give you a basis for what you need to create. Look at influencers that you aspire to be like and note why you like seeing their content. Chances are it is well edited, well lit, has a good song choice and is creative.
Think about these features when you are choosing what you next content will be like. Little adjustments in how you film can make all the difference, such as moving a light source behind the phone to illuminate all of your face.
Having a clean and well-presented outfit can also make all the difference, you don’t want to be wearing tops with stains. Your followers will get used to seeing the high-quality content you produce and will look forward to your next uploads, so make sure the quality remains high and consistent.
Create Shorter Videos
This one is a neat little trick that we have learnt through trial and error when we have been getting to know TikTok’s algorithm. The way in which TikTok govern what is shown on the for you page is by assessing the completion ratio of their users’ videos.
When a user uploads a video, it is then pushed on a wider audience. TikTok will then evaluate their response by measuring the completion. Completion means that the users have watched the video to the end. The higher the completion of the video, the better TikTok view it as performing.
From there, depending on how many times the video was completed they will either push your content onto other users, or if your video didn’t perform, wont. This is one of the primary metrics that helps determine your success on the platform, so how do you leverage this knowledge? Simple, make shorter videos.
A shorter video will have a higher completion rate than longer videos, but you want to make sure that you don’t compromise on the quality of the content.
Music
TikTok has been designed to be a music platform, so you have access to an unimaginable amount of music all free of charge. You want to make sure that you are using music that is relevant to your community and audience at large, we’re not saying don’t be edgy and out there, but have some consideration for what you are posting. Make sure that your video is well edited with the music that you have chosen, poorly edited videos aren’t well received by viewers and there is nothing worse than an out of sync video.
Hashtags
Hashtags are the currency of TikTok, you want to make sure you use them to get your content out there. Hashtags change on a daily basis, so you will need to keep up with what is happening and changing in the TikTok environment and change your hashtags accordingly. With new challenges being uploaded every day, hashtags are used to get them out to a wider audience, so it pays to pay attention.
Use hashtags that are relevant to you and trending, this way you increase your chances of your content being seen by other users and getting on to the for you page. One thing to note is that you will need to hashtags that are relevant to what you are posting.
If you jump on the bandwagon of a hashtag that you can’t relate to or just put it in for the sake of having it there, other users won’t engage with you as they will realise that you are just trying to get noticed. These practices will stop other users trusting you.
Trends
We’ve briefly mentioned challenges on TikTok, and they are one of the factors that keep the content changing on a daily basis. TikTok is a fast-moving platform, so what was in vogue three days ago won’t be anymore, so you need to make sure you are aware of what is happening on the platform so you can get involved.
Post As Often As You Can
With all social media, consistency is key and TikTok is no different. You need to make sure that you are posting high quality content regularly and we don’t mean once a week. You want to be aiming for daily postings to make sure your feed is never far from the minds of your audience.
If your content is high quality and well developed, you’ll find that your followers look forward to you posting and seeing what you have been putting together. There will inevitably come a time when you aren’t able to make new content to post. To make sure you are always able to post, have some stashed in a bank on your phone.
These will be videos that you have made, edited and stored for exactly that, as back up. So, if you are ever in the situation where you aren’t able to post, you can simply drop one of these. This will help you on your quest to get on the for you page, as you are remaining consistent and posting high quality content that your followers have become accustomed to.
Engage
Engagement is the key to getting your profile and your content noticed and the more people view your content, the higher your chances become of it getting on the for you page. Make sure you are constantly engaging with other users, by liking, commenting and following them, this way, they’ll return to your feed and do the same. It is this engagement that is so vital when it comes to growing your TikTok presence, so at every opportunity, reach out to new people and get involved in their content, as they’ll return the favour.
Final Thoughts
There is no one single answer of how to get your content on the for you page, but if you want to grow your TikTok, it is one of the best ways to do it. The for you page will showcase your content far and wide and will increase your following overnight.
To help your chances of getting there you need to make sure you are putting out high quality content, take time making, editing and producing it, that way you’ll end up with a well curated clip. The higher quality your clips, the higher the chances that people will watch to the end, which increases your chances of getting on the for you page.
One of TikTok’s main measurements is what percentage of users completed watching your video, the higher the percentage, the higher the chances of it being shown to other users. We don’t expect you to have a handle on the TikTok algorithm, but you can certainty work with what we know and one thing you can do is make shorter videos, this way, people have less of a chance to leave.
All of these factors work together to help you get on the for you page and grow your account, but the main factor in all of this is consistency. Make sure you consistently make high quality videos, consistently post and consistently engage!
