TikTok is taking over the business world. Small businesses that have gone viral on TikTok are growing fast, reaching new customers and building million-dollar brands.
This social media presence and social media marketing are a goldmine for businesses looking to get noticed and we’ve all seen the impact of one video.
With TikTok’s algorithm and massive audience, even the smallest businesses can blow up overnight. So how do you get in on that?
Let’s get into it and see how you can turn a small business into a TikTok success story.
Table of Contents
Why TikTok is Important for Small Businesses
TikTok is a must-have for startups looking to grow. With its massive audience and algorithm, it’s a way to reach new customers. Let’s look at why TikTok is good for growing businesses.
TikTok’s audience is diverse and super engaged, it’s the perfect platform for startups to reach new viewers. The algorithm shows content from all users so everyone gets a fair shot at going viral.
One of TikTok’s biggest advantages is its ease. You don’t need expensive equipment or a big budget just creativity and authenticity. Small businesses can create content that resonates with their audience.
TikTok’s algorithm is designed to show engaging content regardless of the creator’s follower count. This is a level playing field for startups to reach more followers with the right content strategy.
TikTok’s Algorithm
To win on TikTok you need to understand how the algorithm works. This section will break down how the algorithm works and how startups can use it.
How the Algorithm Works
TikTok’s algorithm loves content that gets strong engagement likes, comments, and shares. Understanding this helps startups create videos that get noticed and get pushed to more people.
The Importance of Engagement for a Strong Social Media Presence
Engagement is everything on TikTok. The more interaction a video gets the more likely it will be shown to new viewers. So creating engaging quality content is key for growing businesses.
Using the Algorithm to Your Advantage in Social Media Marketing
By understanding and using TikTok’s algorithm growing businesses can increase their chances of going viral. It’s all about creating content that resonates with TikTok’s audience and drives engagement.
Viral Videos: How TikTok turns Growing Businesses into success stories
One video can change a small business. In this section, we’ll look at how viral videos have turned small brands into big brands and why they work on TikTok.
When a video goes on TikTok, it can bring huge exposure and growth to a small business. This is exclusive to the platform, which has an enormous and diverse TikTok user base, so it’s a must-have for any business looking to scale.
Real-life examples show how TikTok can turn growing businesses into success stories. We’ll look at how One Spoon and Brand Pierre used viral videos to get new customers and grow their brands by effectively tapping into TikTok’s user base.
There’s a formula for going popular on TikTok. By being authentic, creative, and engaging, growing businesses can increase their chances of creating content that resonates with TikTok’s user base and goes viral.
Case Studies: Small Businesses That Have Gone Viral on TikTok
TikTok has turned many startups into overnight successes with viral videos. In this section, we’ll look at specific TikTok success stories that show how growing businesses have used the platform to scale.
- One Spoon-A Recipe for Success: One Spoon was a small food business with a tiny customer base. By sharing simple cooking videos on TikTok they captured millions of eyes and turned their business into a viral sensation. Their focus on organic content that resonated with viewers was key to their success.
- Brand Pierre- Building a Fashion Empire: Brand Pierre was a small fashion brand. They used TikTok’s playful and relatable content style to create viral videos. Their approach connected with the TikTok audience and they gained a surge in followers and customers.
- The Kombucha Lady – Fermenting Success: The Kombucha Lady shared educational videos about kombucha. A video on how to make kombucha at home went viral and boosted her sales and made her a trusted voice in the kombucha community.
- Ocean’s Delight – From Sea to Success: Ocean’s Delight was a seafood business. They posted videos of fresh catches and seafood recipes. A chef’s quick seafood platter preparation video went viral and got new customers and food blogger’s attention.
- Rustic Charms – Crafting a Viral Presence: Rustic Charms was a home decor business. They posted TikTok videos of their handmade furniture. A time-lapse of a farmhouse table build went viral and drove traffic and orders to their website.
- Pet Pals – Pawsitively Viral: Pet Pals sells custom pet accessories and posts cute videos of pets using their products. A video of a puppy unboxing its new collar went viral and brought in a flood of orders and new followers.
What Made Them Go Viral?
Knowing what makes a small business popular on TikTok can help others do the same. This section will dissect the key factors that made these businesses go viral.
Authenticity is one of the main ingredients of TikTok’s viral content. Businesses that are true to their brand and create relatable content will connect with their audience and go viral.
TikTok videos go viral because they’re creative and on-brand with the platform. We’ll show you how growing businesses can tap into trends and create content that’s both unique and on point.
By understanding and speaking to TikTok’s users growing businesses can increase their chances of going viral. It’s all about knowing what your audience wants and delivering it to them in a way that stands out.
To go popular on TikTok you need a social media strategy. This section will give you practical advice and examples to help your business go viral.
Consistency is everything on TikTok. Posting TikTok content regularly keeps your brand in front of your audience and increases the chances of one of your videos going viral. We’ll show you how to create a posting schedule that works.
Trends change fast and businesses that can adapt and include trends in their content are more likely to win. We’ll show you how to stay on top of trends and use them to your advantage.
Engagement is a two-way street on TikTok. Interacting with your audience by responding to comments, creating duets and participating in challenges can increase your visibility and help you build a loyal following.
Things You Shouldn’t Do on TikTok
TikTok is a huge opportunity for small businesses but there are common mistakes that can hold you back. This section will show you the mistakes to avoid when growing your business on the platform.
- Don’t be too promotional: One of the biggest mistakes growing businesses make on TikTok is being too promotional. TikTok’s audience wants content that feels authentic and entertaining so you need to get the balance right.
- Ignoring trends: Another mistake is not trending. Failing to adapt your content to what’s trending on the platform means your videos will be seen and shared by your audience less.
- Not engaging with audience: Not engaging with your audience will hold you back on TikTok. Responding to comments and participating in the community is key to building a strong TikTok presence.
TikTok Beyond the Viral Video
Going viral is just the beginning. To achieve long-term success, growing businesses need to build on that initial viral moment. Let’s get into how to keep the momentum going and turn TikTok’s success into long-term growth.
After a video goes viral, you need to keep posting content to maintain a strong TikTok presence. Consistency keeps your brand in front of your audience and attracts more followers over time on this social media platform.
While going viral will bring in new customers, the real challenge is to convert that into sales and business growth. We’ll explore how to turn TikTok fame into real results for your business.
As your TikTok following grows, you can expand your brand in many ways. From collaborating with other TikTok creators to launching new products, you can maximize your presence on this social media platform to achieve even greater success.
Conclusion
TikTok is a powerful tool for small businesses. With the right approach, any small business can use TikTok to get new customers, build a strong brand, and even go viral. We’ve seen so many TikTok success stories where creative content and smart strategy turned small businesses into big brands.
So, what’s the moral of the story? Small businesses that became popular on TikTok didn’t do it by chance. They knew the platform, rode the trends, and stayed true to their brand. They did the exact same thing you can do. Follow their lead, and your business could be the next TikTok success, potentially growing into a million-dollar business. So, get started on TikTok today and see what happens.
Frequently Asked Questions
Can a business TikTok account go viral?
Yes, business TikTok accounts can go viral. It’s not about whether the account is personal or business; it’s about the content. TikTok is a unique social media platform that levels the playing field, allowing many small businesses to go viral and reach a vast audience with the right strategy.
Who is the most successful business on TikTok?
There are many successful businesses on TikTok but brands like Gymshark and Fenty Beauty are often mentioned for their massive followings and creative content.
Who is the most viral brand on TikTok?
Chipotle is one of the most viral brands on TikTok. Their campaigns are always on trend, like the #GuacDance challenge, which has millions of views and everyone’s participating.
How many small businesses started on TikTok?
Thousands of small businesses have launched or grown significantly through TikTok, using the platform to reach a global audience quickly and affordably.
