Are you looking to grow your audience with the TikTok promote feature? If so, you’ve probably come across the TikTok Boost Tool.
This simple yet powerful creator tool helps both creators and business suite get their content in front of more people, making it easier to reach a larger audience.
In this guide, I’ll take you through everything you need to know about the TikTok feature, how it works, how to use it effectively, and how it stacks up against traditional TikTok ads.
By the end, you’ll have a clear understanding of how to leverage this promotional tool to boost your visibility and expand your reach on TikTok.
Table of Contents
An Introduction to TikTok’s Promote Feature
TikTok promotion is a built-in advertising creator tool that allows you to promote your videos directly from the TikTok app.
It’s designed to get more video views on your content, attract more subscribers and even drive website visits if you have a business account.
It’s a stripped back version of TikTok Ads, an affordable and easy option for anyone to get more engagement on specific TikTok videos.
Some of the goals you can achieve with TikTok Promote:
- Get more views on your promote video
- Drive traffic to a website link
- Get more subscribers
How to Use the TikTok Feature
TikTok promote is easy to use and is located in the tap creator tools section of your business account.
Fun Fact: According to a report, TikTok users spend more time on the app than on Instagram or Facebook, so your videos have a better chance of reaching a super engaged audience!
Here’s how to set it up.
How to Set Up TikTok Promote in the TikTok App
- Open the TikTok app and select the video you want to promote.
- Tap the three dots on the right side of the video.
- Choose Promote.
- Select your promotion goal (more video views, more website visits or followers).
- Choose your target audience (Automatic or Custom). Custom lets you select location, gender and age.
Activate the Promote Tool
After setting your goal and target audience, the next step is to finalize your promotion.
- Tap Creator Tools: Navigate to the creator tools section to access the promote tool and review your settings.
- Set your budget and duration: TikTok offers flexible options, allowing you to decide how many days (1-7) you want the promotion to run and choose a daily budget that fits your needs.
- Tap Promote to confirm your settings, pay, and launch your campaign.
Promoting Your TikTok Video: What Others See
When you promote a TikTok video, nobody will know. Promoted videos look just like any other organic videos in the For You feed.
Unlike regular ads, TikTok Promote doesn’t add a “Sponsored” label, so the video looks the same as it would without promotion.
This helps the video blend in with the rest of the content on the app.
Pro Tip: Promote your top performing videos to increase reach. Make sure they’re visually appealing and always track your analytics to improve future promotions.
Boosting Website Traffic with TikTok Promote: A Powerful Strategy
One of the best things about the TikTok feature is that it can drive traffic to your website.
This is super useful for creators or businesses that want to sell products, showcase services or promote external content.
When you choose the “More Website Visits” option during the promotion setup, TikTok lets you link directly to your website. Here’s how to get the most out of this feature:
- Choose the right video: Make sure the promote video is relevant to what you’re promoting on your website. If you’re promoting a product, show how it works or highlight the benefits in the video.
- Use a clear call-to-action (CTA): In the promotion setup, TikTok lets you add a button that links to your site. Use action words like “Learn More,” “Shop Now” or “Visit Us” to encourage people to click.
- Track your website traffic: Use tracking tools like Google Analytics or TikTok’s built-in analytics to see how many users are clicking through to your site and how people interacting with your sponsored content.
Website visits through TikTok promote is an effective way to get more potential customers to your site especially if you’re running a sale or limited time offer.
TikTok Promote Update: Grow Your Followers
TikTok’s new Promote feature is a game changer for growing your audience and getting more visibility.
With this creator tool you can now run targeted promotions that bring in new followers to your profile.
Choose a video that’s similar to the kind of content you post. Promoting relevant videos attracts an audience that’s interested in your niche.
When setting up the promotion use the “Custom” targeting option.
This allows you to filter by demographics like age, gender and location so you can reach the ideal followers that will engage with your content.
Before you promote, make sure your profile is optimized. A good TikTok bio, profile picture and high quality pinned videos will make visitors want to follow you.
Promote engaging videos that have viral potential and you’ll grow your audience organically.
For videos with high engagement TikTok Promote is a great way to amplify their reach and get even more followers.
Is TikTok Promote Worth It?
Yes, for most creators and businesses it’s super cost effective to use the feature. Compared to traditional TikTok ads, promotion is a simpler and cheaper way to get quick results.
- Low Budgets: You can start promoting your videos for as little as $5 a day, making it ideal for small creators and those using the Tap Business Suite.
- Flexible Campaigns: You control how much you spend and how long you run the promotion, so you can test different videos and budgets.
Whether you want to increase video views, drive website visits or gain more subscribers, TikTok Promote can deliver results at a fraction of the cost of traditional ads.
Understanding TikTok Terms and Conditions
Before you start using the TikTok feature, it’s important to familiarize yourself with the promote terms.
These terms outline TikTok’s policies on what kind of content can be promoted, how promotions are reviewed, and the guidelines for ensuring your video meets TikTok’s standards.
By following these promote terms, you can ensure your promotion runs smoothly and reaches the right audience without any issues.
FAQs
What does the promote feature on TikTok do?
The TikTok feature allows you to boost for more video views, followers or website visits by paying a small daily budget.
How much is it to promote a feature on TikTok?
To promote a video on TikTok, you can begin with a modest daily budget. The total cost will vary depending on how long you want to run the promotion and the size of your target audience.
You can adjust these factors to fit your goals and budget, making TikTok promotion accessible for various campaigns.
Can someone see if you promote your TikTok?
No, promoted videos appear as regular TikTok content. They don’t show any label like “Sponsored” so viewers won’t know you paid to promote the video.
What is the difference between TikTok Promote and Ads?
TikTok Promote is a simple, affordable way to boost individual videos, while TikTok Ads is a more advanced advertising platform for creating full campaigns with more targeting options.
A useful statistic related to TikTok Promotion in 2024 is that TikTok Promote campaigns can cost as little as $3 per day and can reach up to 1,000 views for just $10.
Conclusion
TikTok promote feature is a powerful and affordable way to boost your TikTok video, attract more subscribers and drive website visits.
Whether you’re a small creator or a business looking to grow, promotion is a way to get noticed.
Promote your best videos and target the right audience and you’ll see growth on the platform without spending a fortune. So go ahead and try it out!
