The Best TikTok Trends for Businesses and Brands To Follow in 2024

Keeping up with the TikTok trends for businesses is crucial for maintaining relevance and staying competitive.

TikTok has emerged as one of the most dynamic social media platforms, boasting over 1.2 billion monthly active TikTok users worldwide.

This platform has reshaped how businesses connect with their audience by providing innovative tools and trends to boost activity, increase recognition, and drive conversions.

From viral TikTok trends to unique e-commerce integrations, TikTok offers a wealth of opportunities for businesses to grow their presence.

Why TikTok Trends Matter for Businesses

TikTok’s algorithm ensures that high-quality, engaging content is shown to users, regardless of how many followers an account has.

This levels the playing field, giving even small businesses the chance to achieve viral success. Staying updated with the hottest TikTok trends allows brands to create timely, relevant content that resonates with audiences.

No matter if it’s participating in a challenge, leveraging a TikTok creator, or utilizing trending audio, adapting to the latest trends in TikTok for businesses can dramatically improve your look.

Businesses that fail to integrate these latest trends may struggle to keep up with competitors who are effectively engaging with their audience.

Latest TikTok Trends for Businesses

The best TikTok trends for businesses offer exciting ways to connect with audiences and boost brand recognition.

As TikTok continues to evolve, staying ahead of trends like viral challenges, live shopping, and influencer collaborations can help businesses engage creatively and drive meaningful results.

Here are the current TikTok trends for businesses that brands and businesses should incorporate into their strategies:

1. Authentic and Unscripted Content: Keeping It Real

TikTok users crave authenticity. Unlike traditional advertising platforms, TikTok thrives on genuine, unscripted content that feels relatable. 

This year, brands are moving away from overly polished advertisements and embracing a more humanized approach.

• Behind-the-Scenes Videos: Share a glimpse into your brand’s daily operations, such as product creation, team interactions, or event preparations.
• Candid Moments: Highlight the personalities of your team members or share unedited moments that resonate with viewers.
• Day-in-the-Life Content: Showcase a typical day at your company or within your industry to engage audiences with relatable experiences.

By humanizing your brand, you foster trust and encourage long-term loyalty from your audience.

2. Viral Challenges and Branded Hashtags

Participating in or creating viral challenges continues to be one of the most effective ways to gain recognition on TikTok. Challenges are fun, easy to engage with, and often encourage user-generated content (UGC).

• Join Trending Challenges: Keep an eye on TikTok’s Discover page to identify viral challenges that align with your brand.
• Launch a Branded Challenge: Encourage users to participate in a challenge related to your products or services. Pair it with a unique hashtag for tracking and boosting visibility.
• Incentivize Participation: Offer giveaways or feature the best entries to motivate users to join your challenge.

For example, brands like Chipotle and Guess have successfully launched branded challenges that went viral, significantly boosting their reach.

3. TikTok Shop and Live Shopping

TikTok’s e-commerce features have revolutionized how businesses interact with customers. The TikTok Shop and live shopping options allow brands to showcase products and drive instant purchases directly within the app.

• Product Demonstrations: Use live streams to demonstrate how your product works, addressing questions in real-time.
• Exclusive Deals During Live Sessions: Offer discounts or bundles during live streams to create a sense of urgency.
• Collaborate with Influencers: Partner with TikTok creators to feature your products during their live streams for greater reach.

In 2024, TikTok’s live shopping feature helped brands generate over $100 million during Black Friday sales alone, highlighting its potential for driving revenue.

4. Influencer and Creator Collaborations

Partnering with TikTok influencers remains a vital trend for brands. Creators have established trust with their audiences, making their endorsements highly impactful.

• Micro-Influencers: Collaborate with niche creators who have smaller but highly engaged audiences. These partnerships often feel more authentic.
• Trending Creators: Work with influencers who align with your brand’s values and have a track record of viral success.
• Long-Term Collaborations: Build ongoing partnerships with influencers to maintain consistent exposure and credibility.

For example, a beauty brand could collaborate with TikTok creators to review their products, demonstrate tutorials, or participate in viral trends.

5. Educational and Informative Content

TikTok is not just for entertainment – it’s also a hub for learning. Businesses can position themselves as experts in their fields by sharing valuable educational content.

• How-To Guides: Create short tutorials demonstrating how to use your products or offering advice relevant to your niche.
• Industry Insights: Share interesting facts, trends, or statistics to establish your authority.
• Quick Tips and Tricks: Post bite-sized tips that are easy for viewers to implement.

Educational content imparts knowledge and drives traffic to your other social media platforms and websites.

6. User-Generated Content (UGC): Building Community

Encouraging users to create content featuring your products or services is a powerful way to boost brand credibility. UGC not only serves as social proof but also builds a sense of community around your brand.

• Run a Contest: Encourage users to share TikTok videos featuring your products in exchange for a chance to win a prize.
• Feature UGC on Your Profile: Share the best user-generated videos on your brand’s TikTok account, giving credit to the creators.
• Incorporate UGC in Campaigns: Use customer-created content in ads or promotions to showcase authentic brand interactions.

7. ASMR Trend

ASMR (Autonomous Sensory Meridian Response) has become a prominent trend on TikTok, captivating audiences with soothing and satisfying sounds. 

Businesses can tap into this trend by creating ASMR content that showcases their products in a relaxing and immersive way. 

For instance, beauty brands can demonstrate the gentle application of skincare products, while food brands can highlight the satisfying crunch of a snack. 

ASMR videos often attract viewers who seek calming content, making them highly shareable and engaging. 

To maximize reach, businesses should focus on high-quality audio and visually appealing elements that resonate with their target audience.

8. Leveraging Trending Audio and Music

Music is a core component of TikTok content, and using trending audio can significantly boost a video’s status.

• Popular Songs: Incorporate trending tracks into your TikTok videos to align with what users are already engaging with.
• Original Sounds: Create your own unique sounds or jingles for branded campaigns.
• Interactive Audio: Use sound effects or voiceovers to make your TikTok videos stand out.

TikTok’s 2024 Year-End Music Report revealed that 13 of 16 No. 1 hits in the U.S. were tied to popular TikTok trends, highlighting the platform’s influence on music culture.

9. Engaging with Niche Communities

TikTok’s algorithm creates tight-knit communities around specific interests, such as fitness, DIY crafts, or financial tips. Brands can tap into these micro-communities by creating tailored content.

• Focus on Specific Interests: Identify and target communities relevant to your products or services.
• Participate in Niche Trends: Align your content with trending themes within these groups.
• Build Relationships: Engage with community posts by liking, commenting, and sharing.

10. Dance Trends

Dance trends continue to dominate TikTok, with millions of users participating in choreographed routines set to trending songs. 

For brands, collaborating with TikTok influencers to create branded dance challenges can drive massive engagement.

Dance trends are particularly effective for businesses in industries like fashion, entertainment, or fitness, as they allow products to be showcased creatively. 

Even companies outside these niches can join in by encouraging employees or ambassadors to participate in viral dances. 

The key is to align the dance trend with your brand’s personality and make it easy for followers to join in.

Other Popular TikTok Trends

Beyond the viral challenges and e-commerce innovations, TikTok is home to a variety of trends that continue to captivate audiences.

These other popular TikTok trends for businesses offer unique opportunities for them to engage creatively and stay relevant in the ever-evolving world of social media.

Let’s explore a few more current trends that are shaping the platform.

Memes and Pop Culture

Memes and pop culture references are integral to TikTok’s viral ecosystem.

From funny captions to creative skits inspired by trending shows, movies, or celebrities, this trend force offers endless opportunities for businesses to connect with younger audiences. 

Brands can create humorous content that incorporates their products into popular memes, making their campaigns more relatable and shareable. 

For instance, a food brand could jump on a viral meme about cravings, while a tech company could tie its products to a trending pop culture event. 

Staying on top of current memes and most popular TikTok trends is essential to ensure content feels fresh and timely.

Nostalgia and Retro Trends

Nostalgia marketing is a powerful tool on TikTok, where users love revisiting the styles, music, and memories of past decades. 

Brands can capitalize on this trend by incorporating retro aesthetics, classic songs, or throwback themes into their content.

For example, a clothing brand might showcase a collection inspired by the ’90s, while a beverage company could highlight a vintage product design. 

TikTok users often connect emotionally with nostalgic content, making it an excellent way to foster deeper engagement and build brand loyalty. 

The key is to find a nostalgic angle that aligns authentically with your brand.

TikTok Challenges

Challenges are at the heart of TikTok’s viral culture, offering brands an incredible opportunity to boost recognition and engagement. 

TikTok challenges typically involve users recreating a specific action, dance, or skit, often tied to a hashtag.

Brands can create their own challenges, encouraging users to showcase how they interact with a product or service. 

For example, a fitness brand could launch a workout challenge, while a restaurant might start a creative recipe challenge.

Offering incentives, such as featuring the best submissions on your profile or providing rewards, can motivate more users to participate. 

By keeping challenges fun, inclusive, and easy to replicate, businesses can attract a wider audience and strengthen their presence on the platform.

Adapting Quickly to Emerging Trends

TikTok trends evolve rapidly, requiring businesses to stay agile and proactive to capitalize on new opportunities. 

Identify trends every day and maintain an up-to-date to understand what’s popular on the platform and what is crucial for staying relevant.

You can also create a separate TikTok account to explore broader trends without following anyone.

By monitoring the Discover page and following popular creators in your niche, you can find TikTok trends for businesses and incorporate them into your content strategy before they reach saturation. 

Being an early adopter of a trend can position your brand as innovative and help you gain visibility.

Trendspotting

Consistently analyze what’s trending on TikTok. This includes not just popular hashtags and sounds but also specific content styles or themes gaining traction. 

Use tools like TikTok Insights or platforms like Trend Discovery to spot relevant movements that align with your brand’s values and goals. 

Adapt your content to reflect these trends while ensuring it feels authentic to your audience.

Experiment with Formats

TikTok offers a variety of creative formats, such as transitions, duets, and remixes. Testing different styles of content allows you to determine what resonates most with your audience. 

For example, duets are an excellent way to engage with other creators’ content, while transitions can make your videos visually striking and shareable. 

Don’t shy away from experimenting with new editing techniques or incorporating trending audio to keep your videos fresh and engaging.

Be Timely

Acting on trends quickly is one of the most important aspects of TikTok marketing. The platform rewards creators who are timely and relevant, often boosting trending content to a larger audience. 

When you spot a trend that aligns with your brand, plan, and post content as soon as possible to maximize its impact. 

Delays can result in missed opportunities as trends often have a short lifespan. Having a streamlined content creation process can help you act fast and maintain agility.

Conclusion

TikTok’s dynamic nature provides endless opportunities for brands and businesses to connect with their audiences in innovative ways.

From embracing authenticity and leveraging influencer collaborations to diving into e-commerce and educational content, the latest TikTok trends for businesses empower brands to grow their visibility and impact.

By staying informed and agile, your business can make the most of TikTok’s ever-evolving landscape and achieve meaningful engagement.

To further improve your brand’s recognition and kickstart your growth, you can buy TikTok followers to build a stronger presence and attract organic engagement.

Frequently Asked Questions

What is TikTok best for business?

TikTok is best for businesses looking to engage younger audiences, increase brand visibility, and create viral, authentic content. 

The platform allows businesses to showcase their products and services in creative ways through videos, trends, and challenges, making it ideal for building a strong brand identity and fostering customer engagement.

How to go viral on TikTok small business?

Small businesses can go viral on TikTok by creating authentic, engaging, and visually appealing content. Using trending sounds, hashtags, and challenges increases recognition. 

Sharing behind-the-scenes videos, tutorials, or showcasing unique product features can also capture attention. Consistency and timely participation in trends are key to improving virality.

What is the trend in TikTok business 2024?

In 2024, TikTok business trends include using TikTok Shop for direct e-commerce, live-stream shopping, and collaborating with niche influencers for targeted marketing. 

Businesses are focusing on authentic, unscripted content and leveraging educational videos to connect with their audience. Sustainability and socially responsible content are also gaining popularity.

What are the trends in TikTok commerce?

TikTok commerce trends include live shopping events, influencer collaborations, and utilizing TikTok Shop for in-app purchases. 

Brands are combining storytelling with product showcases, making shopping entertaining. User-generated content and reviews play a big role in driving trust and increasing sales on the platform.