Best Hashtags For TikTok in 2025 | 5 Best Hashtag Strategies

Best hashtags for TikTok – that’s what everyone’s hunting for, right?

If you’re trying to gain more views, grow your brand, or simply hop on the latest viral trend, using the right TikTok hashtags is the cheat code you’ve been missing.

From trending hashtags that take off overnight to smart branded hashtags that boost visibility, there’s real power in knowing what works and when to use it.

In this blog, we’re breaking it all down, no fluff, just real tips to help you stand out and get seen.

Key Takeaways

• Using TikTok hashtags strategically is essential for growing your brand in 2025-don’t just rely on random or reused tags.
• Combining niche and trending hashtags gives your content the best chance to reach both your ideal audience and the For You Page.
• TokUpgrade can help you grow faster by analyzing your audience and choosing the best-performing hashtags for your TikTok videos.
• Avoid irrelevant hashtags and always match your tags to the actual content-relevance is what gets your video in front of the right viewers.
• Experiment with different hashtags and rotate them regularly to stay aligned with what’s currently trending on TikTok.
• Hashtags work best when paired with smart captions – use them to support your message, not replace it, and watch your views rise.

Best Hashtags for TikTok

Now that you know the power behind TikTok hashtags, it’s time to get specific.

The right mix of trending hashtags and niche tags can seriously boost your content’s reach and help you go viral on TikTok.

Coming up next, we’ll break down the best hashtags for TikTok to use right now so you can jump into the spotlight and start growing fast.

Ready to find out which ones actually work? Let’s go!

General Hashtags for TikTok Growth

1. #fyp – The classic “For You Page” tag-still one of the most powerful ways to get discovered.
2. #foryou – Another version of FYP that TikTok’s algorithm still loves.
3. #viral – Tells the algorithm your content is worth spreading fast.
4. #trending – Used for hot topics, current sounds, and pop culture moments.
5. #tiktok – One of the broadest and most-used TikTok hashtags-great for general exposure.

Fitness & Wellness

Fitness creators are thriving on TikTok by showcasing workouts, transformations, and motivational content.

Using the right hashtags can help you reach fitness enthusiasts and those looking to start their wellness journey.​

1. #fitness – A broad tag encompassing all things fitness, from workouts to nutrition tips.​
2. #gymtok – A niche community sharing gym routines, equipment reviews, and fitness humor.​
3. #workout – Highlights various workout routines, challenges, and fitness tips.​
4. #fitfam – Connects with the supportive fitness family community on TikTok.​
5. #fitnessmotivation – Shares motivational content to inspire others on their fitness journey.​

Food & Cooking

Food content is immensely popular on TikTok, from quick recipes to taste tests.

Using trending hashtags can help your culinary creations reach a wider audience.​

1. #foodie – Celebrates all things food, from gourmet dishes to street food.​
2. #cooking – Shares cooking tutorials, tips, and kitchen hacks.​
3. #recipe – Highlights step-by-step guides to preparing various dishes.​
4. #tastytok – Features mouth-watering recipes and food presentations.​
5. #mealprep – Focuses on preparing meals in advance for convenience and health.​

Beauty & Skincare

Beauty influencers use TikTok to share makeup tutorials, skincare routines, and product reviews.  The right hashtags can amplify your content’s reach within the beauty community.​

1. #beauty – A broad tag covering all beauty-related content.​
2. #makeup – Showcases makeup tutorials, transformations, and product reviews.​
3. #skincare – Focuses on skincare routines, tips, and product recommendations.​
4. #beautytok – The beauty community on TikTok sharing diverse content.​
5. #makeuptutorial – Step-by-step guides to achieving various makeup looks.​

Travel & Adventure

Travel creators inspire wanderlust by sharing destinations, tips, and experiences.

Utilizing the best hashtags for TikTok can help your travel content reach globetrotters worldwide.​

1. #travel – A general tag for all travel-related content.​
2. #wanderlust – Captures the desire to explore new places.​
3. #travelgram – Showcases picturesque travel moments.​
4. #vacation – Highlights holiday experiences and tips.​
5. #exploretheworld – Encourages discovering new destinations.​

Fashion & Style

Fashion creators are owning the TikTok space with outfit reveals, styling tips, hauls, and seasonal looks.

When you use hashtags for TikTok that are tailored to this niche, it helps your content get picked up by the algorithm and land on more For You Pages (FYP).

1. #fashion – A go-to for everything style-related, from thrift hauls to designer fits.
2. #ootd – Short for “Outfit of the Day,” this hashtag is all about showcasing your daily look.
3. #styleinspo – Inspires others by sharing unique personal fashion choices and combos.
4. #fashiontok – The main hub for fashion lovers and trendsetters on TikTok.
5. #outfitideas – Perfect for giving (or getting) outfit inspiration for any occasion.

Art & Creators

TikTok is a playground for artists and creators-from illustrators to crafters to digital designers.

If your goal is to find the best TikTok hashtags that actually help you gain more views and reach fellow creatives, this is where to start.

These hashtags highlight talent and bring visibility to your process and final work.

1. #arttok – A popular community for showcasing artwork, techniques, and time-lapses.
2. #artistsoftiktok – Great for getting discovered by other artists and potential buyers.
3. #digitalart – Focuses on graphic design, illustrations, and animations.
4. #drawing – Covers sketching, doodling, and traditional drawing content.
5. #painting – From acrylics to oils, this tag shares painting tutorials and masterpieces.

5 Best Hashtag Tips to Boost Your TikTok

If you want your brand to grow fast on TikTok in 2025, you need more than just good content – you need a smart strategy.

From increasing visibility to tapping into the trending and best hashtags for TikTok that ride the wave of viral moments, the right hashtag strategy can launch your content to the top.

Here are 5 proven tactics to start using right now.

1. Use a Growth Service Like TokUpgrade

The fastest way to win with TikTok hashtags? Let us handle it.

At TokUpgrade, we specialize in helping creators grow by targeting the right audience with optimized captions, niche hashtags, and popular TikTok hashtags that work.

We track what’s trending in real time, tailor your hashtags to fit your content perfectly, and even offer options to buy TikTok views.

2. Avoid Using Too Many Hashtags

You don’t need 30 hashtags on TikTok to grow. In fact, using many hashtags can actually hurt your reach. Stick with a handful, 4 to 6 carefully chosen tags that match your video.

Use a mix of trending hashtags, niche hashtags, and a few popular TikTok hashtags. This keeps your caption clean, algorithm-friendly, and easy for your audience to engage with.

Less spam, more views.

3. Match Your Hashtags to the Video Content

Using the wrong TikTok hashtag can confuse both your viewers and the algorithm.

Always match your hashtags on TikTok to what your video is actually about. If you’re posting a recipe, use tags like #easyrecipe, not #dancechallenge.

TikTok hashtags work best when they help categorize your content correctly. That’s how you land on the right people’s FYP and gain more views on TikTok with every post.

4. Rotate Your Hashtags Regularly

Using the same TikTok hashtags on every post? That’s a growth killer.

TikTok favors variety, so rotate your trending hashtags on TikTok to keep your content fresh.

Mix in new top TikTok hashtags that match your theme and audience. This keeps the algorithm guessing (in a good way) and helps your TikTok content get shown to more users over time.

5. Ditch Irrelevant Hashtags

It’s tempting to add viral tags to everything, but using irrelevant hashtags does more harm than good. If your video isn’t part of a challenge, skip the challenge tag.

TikTok’s algorithm is smart – it won’t promote TikTok content that seems misleading. Use popular hashtags on TikTok that actually fit your video.

Relevant tags build trust with viewers and help you grow consistently over time.

Conclusion

Cracking the code to TikTok success in 2025 starts with using the best hashtags for TikTok the smart way.

It’s tempting to use the same tags every time, but growth comes when you experiment with different hashtags and track what’s currently trending.

Pay attention to TikTok analytics, stay in tune with what TikTok users love, and match your tags to each TikTok video.

For your brand to stand out, use TikTok hashtags intentionally-because the right ones help the right people find content like yours.

So go on, test, tweak, and win using the best TikTok hashtags!

Frequently Asked Questions

What hashtags get the most likes on TikTok?

In 2025, the TikTok hashtags that consistently rack up the most likes are those tied to viral TikTok hashtags, hashtag challenges, and content that sparks emotion or humor.

Tags like #fyp, #funny, and #relatable dominate because they connect with a broad target audience.

To increase your likes, make sure the hashtags are relevant to your video and reflect what’s hot in current TikTok trends.

What hashtags on TikTok get the most views?

If you’re chasing high views in 2025, you need to tap into top trending TikTok hashtags like #viral, #tiktokchallenge, and #foryou.

These TikTok hashtags have mass appeal and are frequently searched. To stand out, add hashtags that are both popular and customized for your target audience.

It’s all about a balanced ride of the trends, but tailor them to your niche.

What hashtags make TikTok go viral?

Going viral on TikTok isn’t just luck – it’s strategy. The viral TikTok hashtags that push videos into the stratosphere usually tie into major TikTok trends, memes, or moments that explode fast.

Think of it like this: when you find the best hashtags for TikTok that align with your content and use them early, you increase your viral chances big time.

Bonus tip: Keep an eye on hashtag challenges daily in 2025.

How do you 100% go viral on TikTok?

While there’s no “guaranteed” viral formula, stacking the odds in 2025 means mastering your content, timing, and TikTok hashtags.

Create videos that are bold, engaging, and relevant to your video’s theme.

Use a mix of viral TikTok hashtags, top trending TikTok tags, and niche-specific ones to speak directly to your target audience.

Consistency + trends + strong brand identity = your best shot at viral fame!