It is easy to think that growing your TikTok account just comes down the quality of your content, but in fact this isn’t the case and gaining maximum reach for your posts is far more nuanced.
One of the things to consider before you post your latest video is what time you are posting; this often has a far more profound effect than the content itself. Here we explore why there is a best time to post on TikTok and what the best time is for you.
Why Is There A Best Time?
Like with all social media platforms, they are used globally by different audiences for different reasons. There are 24 time zones across the globe, so you want to make sure that you are posting your content at the time that your primary audience is online. Prior to posting, you want to make a detailed assessment of your audience in terms of who you are trying to reach and engage with.
Where are your target market located? If you are based in the USA, but you are looking to engage with a UK based audience, it is no good to post at 4am their time, as the chances of your audience seeing this post are slim to none.
How old are your target market? If they are between the ages of 11 and 16, posting at 9am local time on a Monday may not be the most informed decision as this demographic will often be at, or on the way to school.
Likewise, if you are aiming for the demographic between 18-25, they could be in College or Work, so you would want to post when they are either on their lunch breaks, but this gives you a very narrow window, or look to post in their wind down hours. These considerations made prior to posting could save you a lot of heart ache when you aren’t getting the reach you expected.
Who Currently Engages With Your Content?
If you have a target market in mind, or you are simply curious who is engaging with your content, you can now turn your standard account to a pro account on TikTok relatively easily. This gives you access to detailed analytics that can help you work out who is engaging with your content and whether or not you are reaching the target market that you want to.
You need to establish where your followers are, to do this, click on the analytics menu in the drop down, here it will give you metrics about the territories that your content is reaching. If it isn’t reaching the locations that you expected, then chances are it is to do with the time you are posting content.
What Time Are You Posting?
In life, consistency is key and TikTok is no different, you want to be posting at the same time on a daily basis in order to grow your audience. Once you have found where your audience are located, work out what time they are awake and most active.
If you want your audience to be based in the USA, as it has one of the largest user bases, look at what time they are most active. Most marketeers and other online resources are suggestive of the fact that most people will use the app when they wake up, so between 6am and 7am, then again at around 10am and then 7pm at night. These do vary with what day it is, so you need to take this into account, especially on weekends when people won’t be getting up at 6am and 7am
If you are not operating in the same time zone, you then need to work out what time your audiences’ active hours relate to yours. If it isn’t viable to consistently post at your audiences’ active hours, why not invest in a post schedular. This way you can get the rest you need and still maintain your reach without having to wake up in the middle of the night and post.
According to this article by Quantum Marketer, It will take a little bit of time to find that goldilocks zone, but now you have the pro version of the app you can go back and assess what is and isn’t working through the analytics screen. You can adjust your posting strategy accordingly and increase your following and account reach with only minor adjustments!
What Else Can You Do To Increase Your TikTok Reach?
Whilst time zones and audiences’ active hours play an important role in the reach of your content, there are a few more things you can do to help your post go further.
It may seem obvious, but if you don’t utilize the right hashtags, the people you want to engage with won’t be engaging in your content. Make sure that you follow users who are representative of your target market and see what hashtags they are using!
Make More Awesome Content
We know that you do this already, but once you have your time zones on lock, you will free up more time to make more content. Create well thought out and well edited content that you can post during your chosen time slots to maximize its reach.
Get involved in challenges, these can drastically increase your audience and make sure you have fun whilst you do it! The more brand-new content you post, the more your account will grow, especially if the content is high quality.
Whilst growing your TikTok account doesn’t have to be difficult, it is rather nuanced, so if you have a good understanding of these, you can vastly increase your reach.
There is a little bit of trial and error when you are trying to find your goldilocks zone, but if you upgrade your account to pro, you won’t be going in blind and can make informed decisions off the back of real time data. Once you have your audiences’ active hours and time zones on lock, you can get back to what you want to do and create content!