When is the Best Time to Post on TikTok: Complete Guide for 2025

The best time to post on TikTok can be the difference between getting a few views and going viral.

It’s one of the biggest reasons why great content sometimes doesn’t get seen.

You might have solid edits, trending audio, and a strong hook, but if you post at the wrong hour, your video could get buried.

Post at the right time? You’re way more likely to hit the For You Page and rack up views on TikTok.

You’ll find out the best time to post on TikTok, based on real data and what’s actually working for creators right now.

Key Takeaways:

• The best time to post on TikTok is typically between 6–10 PM, with peak days being Thursday and Sunday evenings.
• Posting at the wrong time can limit your reach, even if your content is high quality.
• Your audience’s behavior, time zone, and age group all influence when your posts will perform best.
• Different content types perform better at different times – educational videos do well in the mornings, while entertainment peaks at night.
• Consistency beats randomness – posting at your top-performing times regularly is more effective than posting often without a strategy.

When Is The Best Time To Post On TikTok

Understanding when is the best time to post on TikTok goes beyond isolated time slots – it’s about aligning your content strategy with the rhythm of the week.

Let’s find the optimal days to post on TikTok, including the best time ranges for each day, to help you get increased exposure and interactions.

Best Time To Post On TikTok Monday

⏰ Post Between: 7–9 PM

Why it works:

Mondays are all about fresh starts. After the weekend reset, users are searching for motivation to kick off their week on a high note. Engagement spikes in the evening as people unwind from their first workday.

What to post:

• Productivity tips
• Goal-setting strategies
• Uplifting and motivational content
• Positive mindset videos

Best Time To Post On TikTok Tuesday

⏰ Post Between: 6–10 PM

Why it works:

Tuesdays bring structure and focus. With routines back in place, there’s less competition and more attention. Evening hours are ideal for deeper engagement.

What to post:

• Educational content
• Thought leadership videos
• Storytelling or creator insights
• Trust-building tips and lessons

Best Time To Post On TikTok Wednesday

⏰ Post Between: 7–9 PM

Why it works:

Midweek is strong. Users are more focused and ready to absorb value-packed content. Completion rates are higher for instructional videos.

What to post:

• How-to tutorials
• Explainer videos
• Step-by-step guides
• Midweek motivational content

Best Time To Post On TikTok Thursday

⏰ Post Between: 6–10 PM

Why it works:

With the weekend in sight, Thursday scrolls are intentional. Users linger longer and are open to thoughtful, behind-the-scenes, or preview-style content.

What to post:

• Behind-the-scenes footage
• Creator or brand updates
• Product demos or previews
• Deeper storytelling formats

Best Time To Post On TikTok Friday

⏰ Post Between: 5–9 PM

Why it works:

Friday pulses with weekend vibes. Audiences are ready to laugh, unwind, and jump into weekend fun. Great timing for going viral with trending content.

What to post:

• Trendy skits or sounds
• Humorous takes
• Weekend kick-off content
• Product drops or promos

Best Time To Post On TikTok Saturday

⏰ Post Between: 2–4 PM & 7–10 PM

Why it works:

Saturdays are relaxed and perfect for browsing. Casual scrolls during the day lead to high interaction, especially in the evening.

What to post:

• Lifestyle content
• Storytelling and vlogs
• Funny or relatable videos
• Weekend inspiration

Best Time To Post On TikTok Sunday

⏰ Post Between: 4–8 PM

Why it works:

Sunday evenings are golden. Users scroll with intent, reflect on their weekend, and mentally prepare for the week ahead. High engagement and deep interaction are common.

What to post:

• Meaningful, high-quality content
• Weekly recaps or creator highlights
• Announcements or major updates
• Content you want to go viral

Did you know? TikTok users spend an average watch time of 95 minutes per day on the platform – that’s more than any other social media app except YouTube!

TikTok Posting Time Heatmap: Visual Breakdown by Day

To make your strategy crystal clear, here’s a quick-reference heatmap of the best times to post on TikTok by day of the week. Use this table to plan your content calendar:

Pro Tip: You don’t need to post at every listed time. Pick 2–3 high-engagement slots each week and test performance over 30 days.

Factors That Influence The Best Posting Time

To find the best results, you need to understand what affects performance. 

Learning how to use TikTok gives you an advantage over creators who post randomly.

Audience Age Groups

Younger users (13-17) typically interact more in late afternoons and early evenings, especially on school days.

Adult audiences (25-34) show stronger interaction later in the evening, often peaking around 9 PM.

If your TikTok content targets professionals, lunchtime and early mornings often outperform other windows.

Content Category

Your content type greatly affects the ideal posting time:

• Educational content performs well during commutes (7-9 AM, 5-7 PM)
• Entertainment videos thrive during leisure hours (8-10 PM)
• Trending challenges get more traction on weekends
• Product demonstrations perform best during evening relaxation time

Geographic Distribution

Your audience’s location dramatically impacts the times to post on TikTok.

You should post on TikTok by country demographics if you have international followers. If you have followers across different time zones, consider:

• Posting when your largest audience segment is active
• Using TikTok’s scheduling feature to post during optimal hours for different regions
• Finding compromise times that work across multiple zones

For creators with primarily US audiences, posting between 6-10 PM EST typically reaches the largest potential viewership across all American time zones.

Different regions have different habits in how they use TikTok, so analyze your geographic data carefully.

Industry-Specific Timing Insights

Different niches show unique timing patterns:

Entertainment Content

Entertainment videos perform best between 7-11 PM when viewers are seeking relaxation. Weekend performance typically exceeds weekday performance by 20-35%.

Educational Content

Educational content shows strong morning performance (6-8 AM) as people seek to learn during quiet morning hours. 

Lunch breaks (12-1 PM) also show high completion rates for tutorial content.

Product Marketing

E-commerce and product-focused content perform best in the evenings (7-10 PM) when purchase intent is highest.

Post on TikTok by industry timing varies, fashion performs best on weekends, while tech products see stronger weekday engagement.

You should also post on TikTok by country when selling internationally, as shopping behaviors vary globally.

The best TikTok creators in e-commerce understand timing psychology. They know exactly which day to post on TikTok for their specific products and adjust strategies seasonally.

Best Times to Post on TikTok Globally

Your audience might not be in your time zone, and TikTok shows content based on the viewer’s local time, not yours. Here’s a rough conversion guide:

Pro Tip: Use TikTok Business Account analytics to see where most of your followers are located. Then post during their peak hours, not just yours.

How the 2025 TikTok Algorithm Affects Posting Times

TikTok’s algorithm in 2025 continues to prioritize content that performs well in the first 30–60 minutes after posting. However, here are three important updates:

1. “Interest Boost” Windows – TikTok now weighs audience engagement more heavily during peak interest times (commute hours and lunch breaks).
2. Repeat Viewer Signals – Posting at consistent times helps TikTok identify loyal viewers and increases push notifications.
3. Video Category Relevance – Educational and DIY videos now get stronger early boosts during work hours, while entertainment performs better in evenings and weekends.

Tip: Post your best content at repeatable high-performance times, then test new ideas during off-peak slots.

Real-Life Example: How Changing Post Time Doubled Views

Here’s a short, anonymized case study to show this strategy in action.

• Creator: @StyleHackQueen (Fashion DIY niche)
• Old Routine: Posting at 2 PM EST daily
• New Strategy: Switched to 9 AM EST on weekdays and 11 AM on weekends

Result (Over 3 Weeks):

• Avg. views: 6,800 → 13,400
• Likes: 410 → 970
• Follower growth: +240%

If you’re also running live sessions, combining your regular posts with the best time to go live on TikTok, that creates a powerful content strategy that grows your exposure across both formats.

Conclusion

Figuring out when is best time to post on TikTok combines platform-wide patterns with your specific audience behavior. 

Start with the recommended windows, then refine based on your analytics. 

Remember that consistency matters more than hitting the perfect time occasionally.

Check your TikTok analytics regularly as platform behaviors evolve. 

While timing won’t fix poor content, it dramatically pushes great videos. If you’re looking to increase your visibility, you can also buy TikTok followers to help your content reach more people.

Now you’re equipped to find the best posting windows and watch your TikTok presence grow!

Frequently Asked Questions

What is the best time to post on TikTok?

The best overall time to post on TikTok is 5 P.M and between 7-9 PM on weekdays, with Sunday evenings (4-8 PM) showing particularly strong performance. 

However, your specific audience may have different active periods, so always check your TikTok analytics.

What time of day is best for TikTok?

Evening hours typically perform best on TikTok, with peak engagement on TikTok occurring between 6-10 PM local time. 

Lunchtime (12-1 PM) provides a secondary opportunity with good view counts for most TikTok users. 

The day to post on TikTok matters too, with weekends generally outperforming weekdays for many content categories.

How to go viral on TikTok?

Going viral requires posting at optimal times, creating strong hooks in the first 3 seconds, using trending sounds, keeping videos under 30 seconds, and encouraging comments and shares. 

To find the best viral potential, focus on the day to post on TikTok when competition is lower but viewership remains high. 

Mastering how to effectively use TikTok trends while maintaining your unique style increases your chances significantly.

How often should you post on TikTok to go viral?

Most successful creators post 1-3 times daily during peak time windows. 

Posting consistently matters more than frequency; posting regularly at your optimal times is better than posting randomly throughout the day. 

Many viral creators maintain a consistent schedule your TikTok routine, once daily at their discovered best engagement window.