Best 10 Ways to Monetize TikTok: Complete Guide

TikTok has become one of the most powerful platforms for creators and businesses to generate real income.

It doesn’t matter if you’re making comedy skits, beauty content, gaming highlights, or running a small business: TikTok offers multiple ways to turn views into revenue in all niches.

And with TikTok continuing to evolve its monetization tools in 2025, there’s never been a better time to start earning.

This guide will show you exactly how to monetize TikTok, what you need to qualify, and the best income strategies that are working right now for creators and brands.

TikTok Monetization Requirements

Before jumping into monetization, you need to make sure your account is set up correctly.

TikTok looks for creators who follow community standards and produce original, engaging content. Most monetization features require:

• Being at least 18 years old
  
• Having a valid TikTok account with consistent original content
  
• Meeting minimum follower or video view thresholds depending on the program
  
• Staying compliant with TikTok’s Community Guidelines and Terms of Service

Some features may require:

• A certain number of followers (like 1,000 for LIVE gifting)
  
• A minimum number of video views (like 100,000 monthly views for Creator Rewards)
  
• A business or creator account type

Once you check the necessary boxes, you can unlock multiple ways to get paid. Now let’s explore how to monetize TikTok account step by step.

10 TikTok Monetization Strategies to Boost Your Income in 2025

TikTok is no longer just a place to go viral; it’s a serious income stream. Here are ten ways to start earning.

1. Join the TikTok Creator Rewards Program

This is TikTok’s upgraded version of the former Creator Fund. TikTok Creator Rewards pays eligible creators based on video performance, including watch time and audience engagement.

With the focus shifting to longer content (60 seconds and up), this program rewards creators who keep viewers watching.

To start earning, you need:

• At least 10,000 followers
  
• 100,000 video views in the last 30 days
  
• A Pro Creator account
  
• Video content that meets TikTok’s originality and copyright guidelines

This revenue grows the more your audience watches and shares your videos. It’s a strong monetization foundation for creators focused on consistent content.

2. Collab With a Brand or Creator

Brand deals are one of the most profitable ways to monetize TikTok.

Brands are actively searching for UGC creators and influencers who have engaged audiences. Size isn’t everything, after all.

If your videos drive trust and excitement, brands will pay you to feature their products.

To attract brand partnerships:

• Create niche-specific content
  
• Share stats like watch time and demographics
  
• Join creator marketplaces (including TikTok Creator Marketplace)
  
• Show proof of conversions when possible

You can also collaborate with other creators to reach new audiences, grow faster, and become more attractive to brands.

3. How to Monetize TikTok Account With Affiliate Marketing

Affiliate marketing allows you to earn commission when viewers buy products through your link. TikTok now makes this easier with features like product stickers and TikTok Shop affiliate programs.

To monetize TikTok through affiliates:

• Pick products related to your TikTok niche
  
• Create tutorials, unboxing videos, or honest reviews
  
• Add your affiliate links in product showcase or comments
  
• Track which content drives purchases

This works extremely well for beauty, fashion, tech gadgets, and home products, especially when watchers comment “Where did you get that?” or “PMO” (Put Me On).

You can also join as a TikTok ads affiliate and monetize that way.

4. Open a TikTok Shop

TikTok Shop brings e-commerce directly into the app, allowing you to sell products without viewers leaving the platform.

This is ideal for creators starting product lines or businesses looking to boost sales from short-form content.

Using TikTok Shop, you can:

• Tag products directly in videos
  
• Feature items on your profile storefront
  
• Sell physical or digital items

What are the TikTok Shop Requirements?

To open a TikTok Shop, you typically need:

• A TikTok for Business account
  
• A U.S. or supported country presence
  
• Required identity verification
  
• Products ready to list with proper fulfillment methods

Small businesses especially benefit from in-app product discovery, which makes impulse purchases fast and seamless. This is a great way to monetize TikTok.

5 Key Tips to Promote Your TikTok Shop

Selling is easier when your content feels natural, so that’s a good place to start. Try:

1. Create product demos that show real-life use
   People buy what they can visualize themselves using, and demos make your product benefits clear. Showing results, transformations, or before-and-after shots builds trust and drives faster purchasing decisions.
2. Use trending sounds to increase discovery
   Trending audio signals to TikTok that your content matches what viewers are already loving. This gives your product-focused videos a better chance to land on the For You Page.
3. Encourage customers to share UGC with your products
   User-generated content acts as social proof and spreads awareness organically. Reposting customer videos also makes your community feel valued and more likely to recommend your shop.
4. Add persuasive CTA text like “Tap to shop”
   A clear call-to-action guides viewers to take the next step instead of passively scrolling. Even simple text overlays or captions can dramatically improve conversion rates.
5. Use TikTok Shop Ads to boost top-performing posts
   Amplifying videos that already show strong engagement gives your products more visibility and credibility. Ads help you scale sales faster by targeting interested shoppers directly inside the app.

With the right strategy, TikTok Shop can become your biggest income driver.

5. Go Live and Start Collecting

TikTok Live is more interactive than traditional posts. Viewers can send Live Gifts, which convert to Diamonds and ultimately real cash. Live sessions also help build strong community trust and boost profile exposure.

You need:

• 1,000+ followers to go live
  
• Age 18+ to receive Live Gifts

On LIVEs, there are a variety of engagement strategies to bring in some funds and keep viewers coming back. You can host things like:

• Live Q&A sessions
  
• Tutorials or product walkthroughs
  
• Behind-the-scenes content
  
• Live selling events with TikTok Shop

The more you engage in real time, the more generous your audience becomes and the more likely they’ll be to view repeated LIVEs.

6. Launch TikTok ads

If you’re a business or creator with a product, TikTok ads can help convert attention to revenue. The TikTok Ads Manager offers various ad types such as:

• In-feed ads for seamless viewing
  
• Spark Ads that boost organic content
  
• Live Shopping ads to drive quicker purchases

Using ads strategically can increase brand awareness and fuel sales—especially when paired with organic growth.

7. Sell Digital Products or Services

Not every creator wants to depend on ad money or product inventory. Selling digital goods is a low-cost, high-profit way to monetize TikTok.

What you can sell:

• Online courses
  
• Templates and presets
  
• E-books
  
• Coaching or consulting
  
• Paid community groups

If your content educates or inspires, digital offers are a natural next step that your audience will gladly pay for.

8. Monetize Your TikTok Account With Content Subscriptions

Content subscriptions are becoming a powerful way for creators to build recurring income on TikTok. Instead of relying solely on views or brand deals, subscriptions allow your biggest supporters to pay monthly for exclusive access to content they can’t get anywhere else. 

This feature works best for creators who have an established audience that values deeper interaction, premium tutorials, or behind-the-scenes access.

With subscriptions, you can offer perks like exclusive videos, private Lives, custom emojis, VIP badges, or early access to new posts.

@alexrose_

Code: alexhanan for $$ off annual subscription! (NOT SPONSORED) TLDR: I use the website/app called FORM by @Sami Clarke & it is my favorite thing in the world and has changed everything for me ALSO forgot to mention you can literallyyy do these workouts ANYWHERE! I’ve done them on vacation, in my room, etc (all you need is a space like the size of a yoga mat) BUT Guys seriously … I’ve never found a workout platform that is as incredible as this one. I’ve never felt stronger or more confident in myself, and switching from 2 hour gym sessions with insane cardio and weights to 30 minute low impact workouts that you can do anywhere has seriously changed everything for me. Again this is not at all sponsored, I just love to share this with anyone looking to get into fitness or switch up their current workout routine🫶🏼🫶🏼

♬ original sound – Lex

For example, a fitness creator could share premium workout plans while a beauty influencer might offer private product recommendation sessions. 

The goal is to provide extra value that feels worth paying for, while still keeping your free content strong enough to attract new subscribers.

TikTok subscriptions also help you build a closer community with the people who care most about your content. 

These superfans are more likely to share your videos, comment actively, and support additional revenue streams like merchandise or coaching. 

If you’re consistent and intentional, subscriptions can become one of the most reliable ways to monetize TikTok account, especially as more viewers get used to supporting creators directly.

9. Start Earning With User-Generated Content

@hann.avisual

How I create aesthetic UGC videos ✨ Save this for inspo! And by the way, this video was made using the beautiful Dove Cream Serum with Niacinamide + Even Tone — a new launch that helps visibly reduce dark spots while keeping your skin deeply hydrated and glowing. 🤍 @Dove Beauty & Personal Care #dove #ugc #behindthescenes #skincare #ugcexample

♬ original sound – Hann.Avisual

User-generated content, or UGC, is one of the fastest-growing ways to monetize your TikTok account, and you don’t even need a large following to get started. 

With UGC, brands pay you to create videos featuring their products, which they then use for their own marketing campaigns, ads, and TikTok Shop listings. 

Businesses love UGC because it feels real, relatable, and performs better than traditional ads.

If you’re good on camera, have a strong storytelling style, or can show off a product in a fun and convincing way, you can earn anywhere from a few hundred to several thousand dollars per project. 

To get noticed by brands, showcase product-style videos on your profile and join platforms like TikTok Creator Marketplace and UGC-specific talent boards. 

The more you treat UGC like a professional creative service, the faster your reputation and income will grow.

Why brands love UGC:

• It feels authentic
  
• Drives high conversion rates
  
• Is more cost-effective than traditional advertising

You can find paid UGC opportunities in:

• TikTok Creator Marketplace
  
• LinkedIn creator communities
  
• Influencer marketing platforms

Even small creators can earn thousands a month by producing content for brands. 

Employing UGC as a content style  is also a great way to promote your brand or business and build a loyal TikTok following. 

10. Use TikTok as a Launchpad

Sometimes TikTok isn’t the destination, it’s the engine. You can funnel viewers to other revenue platforms like:

• YouTube (higher ad revenue)
  
• Twitter / X
  
• Shopify stores
  
• Email lists
  
• Podcasts

• Affiliate sales

• External websites

TikTok gives your brand visibility fast, allowing other income channels to flourish. 

Many creators start monetizing elsewhere long before TikTok monetization fully kicks in.

FAQs

These are the most common wonderings about TikTok monetization.

How do I monetize my TikTok account?

Choose a monetization path like Creator Rewards, affiliate links, or TikTok Shop. Then ensure your content drives followers and strong engagement to increase earning potential.

How much does TikTok pay per 1,000 views?

Payout varies widely. Through Creator Rewards, creators often earn anywhere from a small fraction of a dollar to a few dollars per 1,000 views depending on watch time, video length, location, and niche.

How many followers do you need on TikTok to monetize it?

Minimum followers depend on the revenue tool:

• TikTok Live Gifts: 1,000 followers
  
• Creator Rewards: 10,000 followers + 100,000 monthly views
  
• TikTok Shop: No strict follower requirement

Can you get monetized on TikTok with 1000 followers?

Yes. With at least 1,000 followers and age 18+, you can go live and earn gifts. You may also start affiliate marketing and UGC work even earlier.