TikTok is more than just viral dances and funny clips: it has become a powerful platform for creators and businesses to make real money, and a good amount of it.
If you want to turn your TikTok views into income, the TikTok Creator Rewards Program is one of the best ways to get started.
This 2025 guide will walk you through what the program is, how to qualify, and how to start earning. Let’s get started!
Table of Contents
Key Takeaways
- You must meet TikTok’s eligibility requirements before applying to the Creator Rewards Program.
- The application process is quick and done directly through the TikTok app.
- Once approved, your original videos can start earning money based on views and watch time!
1. What Is the TikTok Creator Program?
The TikTok Creator Rewards Program is TikTok’s official monetization feature that pays creators for high-performing content.
It’s an upgraded version of the old TikTok Creator Fund, offering better earning potential and clearer guidelines on how creators get paid. This is no surprise, since TikTok has become one of the most popular social media networks out there today.
In simple terms, TikTok now rewards creators based on video performance, including watch time, audience engagement, and originality. The more your videos connect with viewers, the more you can earn.
This program is especially appealing for influencers, small businesses, and anyone building a brand on TikTok. Whether you’re reviewing products, teaching tutorials, or just entertaining your followers, this is a way to monetize your creativity directly through the platform.
2. Who Can Join the TikTok Creator Program? (Eligibility Requirements)
Before you apply, make sure you meet these basic requirements:
- Age: You must be at least 18 years old.
- Followers: You need a minimum of 10,000 followers.
- Video Views: You should have at least 100,000 valid video views in the last 30 days.
- Original Content: Most of your content must be original (not reposted or AI-generated without transformation). This is one of the most important requirements.
- Location: You must live in an eligible country. TikTok is rolling this out gradually, so availability varies.
- Account Standing: Your account must follow TikTok’s Community Guidelines and Terms of Service.
TikTok wants creators who are consistent and build real engagement. If you meet these, you’re ready to apply.
Because there is a follower requirement, you may need some more growth. You can buy TikTok followers to help you meet that goal, or you can focus on organic growth, which takes longer.
If you buy, just be sure to buy from a reputable source that can help you without harming your profile or violating the TikTok terms of service.
You can also buy TikTok views if you don’t meet the view threshold, but for long-term growth you should focus on producing high performing content that your audience wants to see.
3. How to Join the TikTok Creator Program (Step-by-Step Guide)
Ready to start earning from your TikTok content? Joining the TikTok Creator Rewards Program is simple if you meet the requirements.
This is our step-by-step guide that walk you through exactly how to apply within the app. It only takes a few minutes to get started, and once approved, your eligible videos can begin generating income! Score.
Here’s how to do it:
Step 1: Open the TikTok App
Make sure your app is updated to the latest version. Open it and log into your main TikTok account.
Step 2: Go to Creator Tools
Tap on your profile, then tap the menu icon (three lines in the top right corner). Choose “Creator Tools” from the list.
Step 3: Select ‘TikTok Creator Rewards Program’
Under Creator Tools, find and tap on “Creator Rewards Program.” If you don’t see it yet, your region or account might not be eligible yet.
Step 4: Apply for the Program
If you meet all the requirements, you’ll see an option to apply. TikTok may ask for extra verification like ID or payment details.
Step 5: Wait for Approval
Once you apply, TikTok will review your account. This usually takes a few days. If approved, you’ll get a notification and can start earning from future videos.
4. How Are Rewards Calculated in the TikTok Creator Rewards Program?
Unlike the old Creator Fund, the new program offers more transparency. Here’s how your earnings are calculated:
- Video Performance: The more views, watch time, and engagement (likes, comments, shares), the better.
- Audience Location: Views from countries with higher ad revenue (like the U.S., U.K., or Canada) pay more.
- Video Length: Longer videos (especially 1 minute or more) often earn more because they keep viewers on the app.
- Originality: Unique, original content gets prioritized. Repurposed or AI-generated videos may be excluded from earnings.
For example, if you post a helpful 90-second tutorial that gets 500,000 views mostly from U.S. users and has strong engagement, you’ll earn significantly more than a 15-second repost with low interaction.
TikTok uses a dynamic rate model, so there’s no fixed CPM (cost per thousand views), but many creators report earnings between $0.02 to $0.12 per 1,000 views depending on the video quality and audience.
5. Expert Tips to Earn More from the TikTok Creator Program
Maximizing your earnings from the TikTok Creator Rewards Program takes more than just posting videos. It requires strategy and understanding how TikTok’s algorithm rewards content.
Here are some expert tips to help you boost your revenue:
1. Prioritize Video Watch Time
TikTok rewards videos that keep viewers watching longer. Focus on crafting engaging intros that hook your audience within the first 3 seconds.
Avoid slow starts or confusing openings that make viewers scroll away. Use storytelling techniques or ask questions to keep people interested until the very end.
2. Post Consistently, But Focus on Quality
Consistency signals to TikTok that you’re an active creator, increasing your chances of getting your videos promoted.
However, quality still matters more than quantity. Aim to post 3 to 5 high-quality, original videos each week to maintain steady engagement.
3. Experiment with Video Length
Longer videos (around 60 seconds or more) often generate higher payouts because they increase total watch time and viewer retention.
Don’t just stretch content unnecessarily. Make sure every second adds value.
4. Use Trending Sounds and Hashtags Wisely
Leverage trending audio clips and trending TikTok hashtags relevant to your niche. This can boost your video’s reach and increase your chances of landing on the For You Page (FYP), where most views and engagement happen.
5. Engage Actively with Your Audience
Reply to comments, ask for feedback, and encourage viewers to share your videos. Engagement signals to TikTok that your content is valuable, which can lead to more views and higher rewards.
6. Analyze Your Performance Regularly
Use TikTok’s analytics tools to track which videos perform best in terms of views, watch time, and engagement. Replicate successful content formats or topics to capitalize on what resonates most with your audience.
7. Stay Authentic and Original
TikTok values originality. Videos that are unique, creative, and genuine tend to perform better. Avoid reposting viral content or relying heavily on AI-generated clips, as these may be excluded from reward calculations.
8. Post During Peak Times
Timing matters. The best time to post on TikTok is when your audience is most active, typically early evening or weekends, to maximize initial views and engagement, which help trigger TikTok’s algorithm boost.
By applying these tips, you’ll not only increase your earnings from the Creator Rewards Program but also build a loyal, engaged audience that supports your growth and monetization efforts over time.
6. Other Ways to Make Money on TikTok
The Creator Rewards Program isn’t the only way to earn on TikTok. Many creators build multiple income streams:
- TikTok LIVE Gifts: Earn virtual gifts (converted into real money) during live streams.
- Brand Deals: Partner with businesses for sponsored posts.
- Affiliate Marketing: Promote products and earn commission on sales.
- TikTok Shop: Sell products directly through your videos.
- Course Sales or Coaching: If you’re an expert, offer paid guides or one-on-one services.
Using these together with the Creator Rewards Program can significantly increase your total TikTok income.
Conclusion: Take Your TikTok Career to the Next Level
If you’re ready to turn TikTok from a hobby into a business, the TikTok Creator Rewards Program is a must. With clear steps and solid earning potential, it’s designed for creators who are serious about growth.
Apply as soon as you’re eligible, focus on high-quality content, and don’t forget to diversify your income with other monetization methods.
FAQ TikTok Creator Rewards Program
How to get creator reward program on TikTok?
Go to your TikTok app, head to your profile > tap the three lines > Creator Tools > TikTok Creator Rewards Program. If eligible, you’ll see an option to apply.
How much do you get from TikTok creator rewards program?
Earnings vary, but creators report making between $0.02 to $0.12 per 1,000 views, depending on audience location, watch time, and content quality.
How much does the TikTok Creator Program pay?
There’s no fixed payout, but creators with viral videos (especially long-form content with high engagement) can earn hundreds or even thousands per month.
Who is eligible for TikTok creativity program?
You must be 18+, have 10,000+ followers, 100,000+ views in the last 30 days, post original content, and live in an eligible country.
What are the requirements to join the TikTok Creator Rewards Program?
- 18 years or older
- 10,000 followers
- 100,000 valid views in the past 30 days
- Original content
- Good standing with TikTok’s rules
If you don’t meet all of these requirements, you won’t be able to join until they are satisfied.
Can I join the TikTok Creator Program with less than 10,000 followers?
No, TikTok requires at least 10,000 followers to apply. Focus on consistent posting and engagement to grow your audience.
How does TikTok calculate earnings in the Creator Rewards Program?
TikTok uses a mix of video performance, audience location, video length, and content originality. More engagement and longer watch time usually mean higher pay.
What is the difference between the TikTok Creator Fund and the Creator Rewards Program?
The Creator Rewards Program is the new, improved version of the old Creator Fund. It offers better payout potential, favors original content, and is more performance-based.
Do I need to be in a specific country to join the TikTok Creator Program?
Yes. TikTok is rolling out the program country by country. Check your Creator Tools to see if it’s available in your region.
Can you monetize TikTok videos without joining the Creator Program?
Yes. You can earn money through brand deals, affiliate links, TikTok LIVE gifts, or selling products/services.
How do I increase my earnings from the TikTok Creator Program?
Post longer original videos, focus on high retention and engagement, use trending but relevant content, and review analytics regularly.
Does TikTok pay more than YouTube?
Not always. YouTube typically pays more per 1,000 views, but TikTok videos are easier to go viral. Many creators use both platforms to maximize income.
Can I reapply if my TikTok Creator Program application is rejected?
Yes. If you’re denied, review the requirements, improve your account (like gaining more views or followers), and reapply when ready.
What happens if I leave the TikTok Creator Program?
You can choose to leave anytime. You’ll stop earning from new videos, but you won’t lose your existing content or followers.
Conclusion: TikTok Creator Rewards Program
TikTok continues to evolve as a major platform for creators and small business owners. The Creator Rewards Program is a powerful way to earn money directly from your content.
If you’re already posting and growing an audience, take the next step and apply. Then keep learning, testing, and building your brand—one TikTok at a time.
