If you’re wondering how to become a UGC creator on TikTok, let us take you through the steps, from building your portfolio to landing your first UGC deal and standing out in the TikTok world.
It’s a great way to work with brands and make real, relatable videos. Whether you’re looking for a side hustle or a full-time gig, UGC is a way to be creative and get paid for it.
Brands love UGC (user-generated content) because it feels more authentic, and helps them connect with audiences better.
Table of Contents
What is a UGC Content Creator on TikTok?
A UGC creator creates content for brands that feels natural and TikTok user-generated content, not promotional or over-produced.
Brands hire these creators to make their products seem more relatable to everyday users.
The main difference between an influencer and a User-generated content creator is that influencers promote to their followers, and UGC creators create content without needing a big following.
These creators make content such as product reviews, tutorials, and demonstrations that feel real.
These videos are more likely to engage with potential customers because they come across as honest and unscripted.
How to Become a UGC Creator
Now that you know what a successful User-generated content creator does, let’s get into how you can become one. We’ll break it down step by step with tips to help you succeed.
1. Master Your Filming Setup
You don’t need a professional studio to create UGC, but having a good filming setup makes a big difference.
Most successful creators start with a smartphone with a decent camera.
Natural light is your best friend. If you film indoors, shoot near a window for that natural brightness.
Equipment to consider:
- Ring light for consistent lighting.
- Tripod to stabilize your phone for hands-free recording.
- Microphone to improve audio quality if you’re doing voiceovers.
Don’t worry if you can’t afford fancy gear right away. Many creators use just their phones and still make high-quality videos.
It’s all about how you use what you have.
2. Build a Portfolio with Practice Content
To start getting gigs, you need to show what you can do. The best way to do this is by creating a UGC portfolio.
This doesn’t have to be complicated. You can create mock content for brands you already use. For example, if you love skincare, create a short TikTok review for a product you use daily.
Here are some types of content you can create:
- Unboxing videos: Show the excitement of opening a product and what’s inside.
- Product demonstrations: Show the product in real life.
- Testimonials: Give an honest review of a product you’ve used for a while.
- Tutorials: Walk viewers through how to use the product.
Your portfolio should have a mix of these and keep the videos 15-60 seconds long to match TikTok’s format.
3. Edit Your Content
Good editing can make a big difference in how professional your content looks. Luckily, editing tools like CapCut and InShot are beginner-friendly.
Focus on clean transitions, and use TikTok’s built-in music and effects to enhance your content.
Pro Tip: Practice editing on TikTok’s native app to get familiar with the platform’s features. TikTok trends often include specific effects or sounds, so keep up to date with the latest.
4. Post UGC on TikTok to get noticed by Brands
Even if you don’t have many followers, posting your UGC portfolio on TikTok helps you practice and get seen.
Brands often find creators by searching TikTok. Use hashtags like #UGCcreator, #productreview, or hashtags related to your niche to increase your chances of being discovered.
Make sure your TikTok profile is complete with a short bio saying you’re a UGC creator. Include an email address where brands can contact you directly.
Engagement Tip: Like, comment, or duet with other creators. The more you engage in the community the more likely you’ll get noticed by brands.
5. Reach out to Brands or Join UGC Platforms
Once you have a small UGC portfolio you can start looking for paid opportunities. Many brands and businesses are looking for User-generated content creators to promote their products.
You can either reach out to brands you love or join UGC platforms that connect creators with brands.
Some UGC platforms to find opportunities:
- Fiverr: List your services and brands can hire you directly.
- Upwork: Apply to UGC specific job postings.
- Billo: A platform that connects UGC creators with brands for product promotion.
When reaching out to brands mention how your content can help them connect with their target audience.
You don’t need to have a large following to show you know how to create relatable content.
6. Stay on Top of TikTok Trends
TikTok moves fast and staying on top of trends is key to success. You don’t need to follow every trend but participating in a few that align with your niche can increase your visibility.
Keep an eye on the For You page and TikTok’s trending sounds and effects.
Including trending content in your UGC videos can make them go viral. Don’t be afraid to put your spin on a trend to make it more unique and your own.
Pro Tip: TikTok’s Creative Center is a great place to find trending sounds, hashtags, and effects. Use it often to keep your content fresh.
7. Monetize Your UGC Content
Once you start posting content regularly you can start monetizing your UGC. Here are a few ways UGC creators earn money on TikTok:
- Brand partnerships: Brands will pay you to create UGC content they can use in their influencer marketing.
- TikTok Creator Marketplace: Apply to join TikTok’s marketplace where brands can find and hire User-generated content creators.
- Freelance platforms: Websites like Upwork or Fiverr where you can list your services and connect with brands.
The amount you can earn depends on the quality of your content, your niche, and the brands you work with.
8. Learn How To Use User-Generated Content
Find out how user-generated content is changing TikTok and why it’s getting more engagement for creators and brands.
Learn how to use UGC to build your presence on the app, get collaborations, and grow your influence.
9. Become a Valuable Content Creator
Get into what it means to be a UGC content creator, all about how everyday people create content that speaks to their target audience.
Learn how to become a User-generated content creator on TikTok from setting up your profile to creating UGC content.
Advanced Tips to Help You Succeed as a UGC Creator
As you get more experienced here are a few more tips to help you stand out.
Niche Content
Focusing on a specific niche helps you become an expert in that area.
For example, if you love fitness you can start creating user-generated content around fitness products, workout tutorials, or gear reviews. Brands will work with creators who are experts in their industry.
Interact with Your Audience
Even if you don’t want a huge following, interacting with your viewers can make your content go further. Reply to comments, do duets, and share user feedback to make your content feel more real.
Collaborate with Other UGC Creators
Collaboration is the best way to grow on TikTok. Reach out to other UGC creators in your niche and create content together.
You’ll both get more visibility and potentially new opportunities through cross-promotion.
UGC Creator Challenges
Like any creative job, being a User-generated content creator comes with challenges. Here are some of the most common:
- Finding work: It can take time to build a steady stream of clients.
- Staying current: TikTok trends move fast, so you gotta stay up to date.
- Being creative: With so much content out there, it’s hard to stand out. Try to keep your content fresh by trying new things.
Tip: Join communities on other social media platforms to share ideas, collaborate, and stay inspired. That is how you will improve your social media presence.
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Conclusion
We believe that we provided the answer to your question about how to become UGC creator on TikTok.
Being a successful UGC creator on TikTok is a great opportunity for those who love making videos and want to work with brands.
Film, edit, and build a portfolio that showcases your content creation skills. Be active on TikTok, participate in trends, and reach out to brands once you feel comfortable with your content.
Over time you’ll figure out what works for you and become a go-to UGC creator.
In my opinion, the flexibility and fun of UGC creation is one of the best ways to work with brands today. You get to be yourself, have fun with content, and get paid for it!
Get started? Grab your phone and create!
Frequently Asked Questions
1. How do I get into UGC on TikTok?
To get into UGC on TikTok start by creating content with products you already have. Build a small portfolio that includes product reviews, tutorials, or unboxing videos.
Post these on your TikTok account using hashtags like #UGCcreator to attract brands.
You can also sign up on UGC platforms like Billo or Fiverr where you can connect with brands looking for creators.
Once you have a few videos, start reaching out to brands or apply through these platforms. Consistency, practicing your video and editing skills, and staying current on TikTok trends
2. How do I become a UGC creator?
To become a creator follow these :
- Create sample content: Make videos about products you already use, unbox, or review videos.
- Build a portfolio: Collect these videos into a portfolio that shows your skills.
- Improve your skills: Learn basic video editing with CapCut or InShot.
- Use TikTok features: Use TikTok’s built-in editing tools, sounds, and effects.
- Find clients: Either reach out to brands or sign up on freelance platforms like Upwork, Fiverr, other social proof, or UGC-focused sites like Billo to find paid opportunities.
Posting on TikTok, posting your content, and using hashtags will get you noticed by brands.
3. What is a UGC creator on TikTok?
A UGC creator on TikTok is someone who creates authentic content for brands without needing a big following. Their social media posts look like regular TikTok user-generated content so feel more relatable to the viewer.
UGC creators are hired by brands to make product reviews, tutorials or other content that customers find genuine and engaging.
The difference between UGC creators and influencers is that UGC creators focus on content creation rather than promoting products to their target audience.
4. How many followers do you need to be a UGC creator?
You don’t need a certain number of followers to be a UGC creator. Many UGC creators work with brands without having a big TikTok following or marketing campaigns.
Brands are more interested in the quality of your content than the size of your target audience.
As long as you can create engaging and authentic videos you can be a UGC creator with any number of followers.
