The Best Time to Post on TikTok in 2025 — New Data

Posting at the right time on TikTok can mean the difference between a video going viral or getting buried. After all, with so much competition, how can you make sure that you reach the highest number of TikTok users?

In 2025, the TikTok algorithm continues to reward TikTok content that grabs attention fast. That means posting when your audience is most active is key. But when exactly is that?

We dug into the latest data and user trends to bring you the most accurate information about the best time to post on TikTok in 2025. Whether you’re a content creator, a small business owner, or part of a marketing team, these insights can help you boost your reach and engagement.

Let’s get started!

Key Takeaways

• Post when your audience is active. Early mornings, lunch, and evenings work best.
• Thursday and Saturday have the highest engagement in 2025.
• Use TikTok analytics to find the ideal time for your unique audience.

Is there a best time to post on TikTok?

Yes, but it depends. TikTok is global, and users scroll 24/7. However, the TikTok algorithm favors quick engagement. If your video gets likes, comments, and shares shortly after it’s posted, it’s more likely to land on the For You page.

So, while there isn’t one magic hour that works for everyone, there are specific time slots that tend to work better across the board. The trick is to find when your own audience is most active and combine that with broader engagement trends.

That’s one of the main reasons why you want to pay close attention to when you post on TikTok and check your TikTok analytics: to see which videos get quick responses.

It greatly depends on your target audience, specific TikTok analytics, and whether or not you are reaching a global audience.

You also need to keep in mind that content makes a difference too: when you post valuable content or trending content, your follower activity is going to be quicker. When checking analytics, keep in mind the content as well.

Truthfully, when you use social media platforms, creating a posting schedule that works in multiple time zones can be difficult. This is why you need to access TikTok analytics and confirm the peak hours and peak engagement of your videos.

Then, you can determine the most active times and get maximum TikTok engagement by posting at that time. Sounds easy, right?

It’s definitely simple! But you need to gather data from your TikTok profile so that you can identify the trends and post accordingly.

You can consider using a TikTok posting schedule to stay on track, or even contract a social media management tool that can help with posting consistently and on time.

That said, data suggests there are still some better times to post content than others, and we are going to take a look at that now!

The best times to post on TikTok

Based on research from TikTok analytics tools and studies from 2025, here are the general best times for a TikTok business account (in your local time zone):

• Early mornings (6 AM – 9 AM): Great for catching people before work or school.
• Lunchtime (11 AM – 1 PM): Users scroll during lunch breaks.
• Evenings (6 PM – 9 PM): One of the most active periods on the app.

These windows line up with real-world routines, which makes sense. People scroll TikTok during their downtime.

Not only that, it’s common for even the most specific target audience to be online at those times as well, which is why they are considered among the best time to post. But let’s go even deeper. After all, we want maximum engagement, so we need to know all about TikTok posting times.

The best time to post on TikTok at a glance

Here’s a quick look at the most engaging time slots by day:

These are considered optimal posting times for a weekly schedule when you can get significant engagement on TikTok. Remember, these are in the same time zone as your local time.

If you had to choose, you should schedule TikTok posts to go live at this time, or post them yourself. You can choose which time slots match your social media strategy and plan to schedule posts for those times.

Also, if you have a global audience, you may need to figure out time to post based on audience location. Here is a quick table for time zone comparisons:

Keep in mind that these times may or may not change based on daylight savings time (plus or minus an hour).

Want even more detail for your TikTok posting times? Let’s break it down day by day.

The best time to post on TikTok on Monday

Mondays are surprisingly strong for engagement, especially early in the day. Try posting:

• 6 AM: Catch early risers and commuters.
• 12 PM: Lunchtime scrolling boost.
• 9 PM: Evening relaxation = prime TikTok time.

Example: A motivational video or “reset your week” post can land well early on Mondays. When you do this every week, it helps your target audience know that you’re going to be posting consistently at that time, leading to higher TikTok engagement and maximum exposure.

It also enhances your TikTok performance because your audience expects these posts from you and they can add value to your profile and brand image.

The best time to post on TikTok on Tuesday

Tuesday is solid for midday and afternoon posting. Try:

• 9 AM: Morning scroll session.
• 2 PM: Mid-afternoon dip in productivity? Perfect.
• 5 PM: Catch people just as they’re wrapping up work.

Example: Try a helpful tip or relatable skit around workday stress around 2 PM. Once you do this for a while, pay attention to your TikTok analytics and compare time slots and content times. Which is getting the most engagement?

You can then make adjustments accordingly based on active times. It may take a few weeks to get into the data and see what works best for you. Market trends aren’t always blanket truth for everyone, so make sure you check your own TikTok trends.

The best time to post on TikTok on Wednesday

Hump day is a bit of a wildcard, but these times often work:

• 7 AM: Early birds get the scroll.
• 8 AM: Slightly later, still solid.
• 11 PM: Surprisingly high late-night activity.

Example: Use 11 PM to post storytimes, night routines, or deep thoughts that spark engagement.

The best time to post on TikTok on Thursday

Thursday is great for engagement. Try these slots:

• 12 PM: Lunchtime crowd.
• 3 PM: Early evening warm-up.
• 8 PM: Peak scroll time.

Example: Use trending audio with a behind-the-scenes clip or teaser for upcoming weekend plans.

The best time to post on TikTok on Friday

Friday engagement spikes early and stays steady. Post at:

• 9 AM: Start strong.
• 1 PM: Lunchtime boost.
• 3 PM: People are easing into weekend mode.

Example: Post product roundups, fun facts, or weekend plans at 3 PM.

The best time to post on TikTok on Saturday

Weekends are golden, especially Saturday. Best times:

• 11 AM: Late morning activity.
• 7 PM: Evening peak.
• 8 PM: Strong second wave.

Example: Showcase your personal side—vlogs, outings, unboxings, or day-in-the-life videos thrive here.

The best time to post on TikTok on Sunday

Sunday is quieter but still useful if timed right:

• 7 AM: Early risers.
• 8 AM: Easy scroll time.
• 4 PM: Winding down the weekend.

Example: Try calming content, wellness tips, or week-ahead plans.

The best day of the week to post on TikTok

Thursday and Saturday win overall. Thursday gives great weekday reach, and Saturday hits strong weekend engagement. If you only post twice a week, try these two days first.

Then you can see how your engagement is going and make strategic decisions as a result. If you’re already posting on those days, make sure your times are in check and do some A/B testing with different content types.

The best content type to post on TikTok

Timing matters, but so does what you post.

As you can see in all of our sections, we have given an example of TikTok content that could promote favorable engagement rates because they are interesting and provide value to users.

In addition to posting time , it’s vital to understand what TikTok videos perform best for your account so you can give viewers what they want and get maximum engagement.

Your goal should be to publish optimal content to get more TikTok followers and increase your profile engagement.

In 2025, these content types perform best:

• Relatable humor: Quick, funny content gets shares when you post on TikTok.
• Behind-the-scenes: Pull back the curtain on your business or creative process.
• Tutorials/how-tos: Show TikTok users how to do something useful.
• Trends + twists: Hop on TikTok trends, but add your own unique spin.
• Storytime videos: People love narratives, especially with hooks.

Example: If you’re a small business, post a behind-the-scenes packing video Thursday at 3 PM with a trending audio. That combo checks all the boxes and should meet posting consistency for your audience demographics.

Not only are you being aware of your audience’s habits, you are also boosting your overall TikTok content through an effective strategy! Here’s an example of relatable humor that got high engagement levels:

How to find your best time to post on TikTok

Every account is different. These steps can help you discover the perfect timing for your audience. If you want to boost engagement rates and see TikTok success, post regularly according to the following strategies.

1. See when your TikTok followers are active

Go to your TikTok Pro account > Analytics > Followers tab. There, you’ll find what times and days your followers are most active. You can check when you had a lot of follower activity and when the highest engagement was.

Once you look at engagement rates and evaluate your own TikTok data, you can determine the best time to post on TikTok for your specific account.

Example: If your post data shows most followers are active at 6 PM on weekdays, prioritize that slot for your top-performing videos. Don’t ignore it and post on TikTok at 3am on a Sunday because this will limit the visibility of your TikTok videos and minimize your TikTok presence.

If you can’t post at the optimal time, use a scheduling tool or create them in advance to post at that time.

2. Pinpoint some good times to post on TikTok

Start with the general best times listed above, and combine them with your follower activity. Match them up to find overlaps. Make sure you plan out the entire week.

Example: Let’s say the general data shows Tuesday at 9 AM is high-engagement, and your followers are most active between 8 AM and 10 AM. That’s a clear winner.

3. Consider your own schedule

Don’t forget to pick times that you can consistently manage. Batch-create content and use TikTok’s scheduling tools if needed.

Example: If you work full-time, try scheduling posts for 7 AM or 8 PM—times that work for both you and your audience.

4. Experiment with different times

Try different time slots across a few weeks. Keep track of views, likes, shares, and comments for each post.

Example: You could try posting the same video format (like a tip or hack) at 9 AM one week and 7 PM the next. Compare performance to see which time gives better results. You may even need to give it a little more time to understand the analytics for your specific TikTok account, so doing it for a month would also give you good insight.

5. Analyze your content performance

Use TikTok analytics or tools like Later, Hootsuite, or Metricool. Look at:

• Watch time: Are people watching your full video?
• Completion rate: Are they sticking around to the end?
• Shares and comments: Is it generating conversation or buzz?
• Engagement rate: Are people interacting, not just watching?

Tip: Make a simple spreadsheet to track each post’s publish time, views, likes, and shares. Over time, you’ll see patterns that can inform your TikTok posting times.

6. Rinse and repeat

Finding the best time to post on TikTok isn’t a one-and-done task. Keep checking your analytics every few months and adjust based on changes in your content or audience.

As your account grows, your audience might shift. What worked for 1,000 followers might not work for 10,000. Stay flexible and keep testing.

Happy TikToking!

Timing isn’t everything, but it definitely matters on TikTok. The platform rewards fast engagement, so getting your content in front of the right eyes at the right time can boost your chances of going viral.

Whether you’re building a brand, growing a personal following, or trying to drive sales, use the data, experiment, and keep refining your timing strategy.

Now that you know the best time to post on TikTok in 2025, go create something great!