How to Add a Link in TikTok Bio

We all know what TikTok is at this point, and the great news is that it is just becoming more and more popular.

If you thought it was a good idea to make the most of a current trend to expand your brand’s reach so that you can build hyper-relevant content, then you were right.

The thing about TikTok that makes it slightly different from other more well-established social media networks is that it is always working on new features. One of the latest features to be released by TikTok is the feature that allows its users to add a link to their profile.

Just like over on Instagram, the great news is that now you can officially include a URL in your TikTok bio. We know that a lot of you have been waiting a long time to be able to do this, especially because it’s something that you can do over on the likes of Instagram and Twitter.

If you are wondering how to do so, don’t worry. We are about to take you through the process of adding a URL link to your profile on TikTok. Check out instructions below to see how to add a link to your TikTok profile, and what an existing one will look like.

image reproduced from quantummarketer.com

As you can see, the link shows up between the follow button and your feed. It’s in black, it’s bold, and you can click on it to visit another website on the Internet. Let’s talk about how to get that coveted link on your TikTok profile.

How to Add a Link to Your TikTok Profile

Check if You Can

At this present point in time, only Android users and some people that have iOS can put a link in their bio. You will need to go onto your TikTok app to see if that you’ve got the ‘website’ option when you click to edit your bio.

If you do, continue with the instructions that you see. If you don’t, then you will just have to wait it out. Don’t worry, they’ll roll out access to everyone before you know it.

Select ‘Edit Profile’

When you find your TikTok page, select ‘edit profile’


You will see the website line right underneath your ‘bio’ option, and you will also see an option to add a website to your profile. Start by searching for any link that you want to be visible on your TikTok bio, and to do this just start by entering ‘www’ and your site, and the link should appear.


This is all there is to it. Now people will be able to see that link on your profile page, and so will people that are following you for the first time. If you visit your TikTok profile right now, there is a good chance that you will be able to see that a lot of people have already made the most of this feature.


What Does This Mean for the Future?

So, for many people out there, being able to add a link to their TikTok profile isn’t a huge deal. However, it is a sign that TikTok is attuned to what its users need and is trying to keep up the times when it comes to their features.

We think that over the next few months, you’ll start to see a lot of brands making the most of TikTok and capitalizing on this brand-new social media space for social media marketing. Before TikTok released a feature like this, it was really challenging for brands to publish content so they could drive traffic from TikTok to their website. However, now it is a whole lot easier.

Interestingly, some people think that this is going to decrease TikTok’s appeal, because it is going to crowd the space with more brands. However, there are also a lot of people out there that think it’s going to improve the quality of TikTok’s content in this way.

One thing for sure is that TikTok is going to become a lot more appealing for celebrities and influencers. This is because without a link to a website on your TikTok profile, it’s pretty difficult for brands to create content that is going to influence people’s behavior, and drive traffic to their website.

This is why you can expect to see a lot more sponsored content on the latest social media sharing app, including affiliate links and referrals.

Final Thoughts

So, there you go, another feature that TikTok has added to its repertoire, as it continues to try and develop new features all the time to keep up with existing social media giants.

TikTok first got its start a couple of years ago, and we believe that so far it’s managed to keep up with the play, and produce enough points of difference to maintain its title as one of the most popular social media sharing platforms right now.

The best thing about this latest feature is that if you are an aspiring influencer, or your brand has a presence online and you are hoping to broaden your reach with TikTok, you now can through that coveted link.

The only thing that we suggest is that you routinely change that link out for another, so that you can keep your TikTok followers on their toes and continue to produce content that they are going to love and want to interact with.

Of course, your website is a great staple to keep on your profile call the time, but if you have a new product coming out that you want to announce, it’s worth changing your link up for this. Good luck!

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