TikTok, just like with any other social media platform out there, is constantly switching out current trends. If you’ve been on TikTok for a while, you will be aware that challenges are one of the most popular content types and can include many different categories.
A badly kept secret among TikTok users is that if you know which topics resonate with your audience, you can end up doing really well, and connecting with even more of your target audience.
TikTok regularly updates its users on the most popular content categories and branches off from this into a collection of regional reports as well, so that you can work out what’s working based on where you are located.
In this article, we are going to talk about the TikTok trend report for Canada and the US, so that you can optimize your TikTok profile to do really well in 2021.
What’s Trending in Canada and the U.S.
TikTok’s trend report for Canada and the US identifies four quickly growing content categories out of dozens of potentials. The first is home and garden, the second is camping, the third is video game, and the last category is cooking.
Home and Garden
What the majority of Americans now working remotely because of COVID, home is where we’re spending most of our time. As a result, TikTok is where a lot of people are turning to for inspiration around renovating their home.
This past year, TikTok has seen a significant growth in engagement around the home and garden category. A number of different hashtags are associated with this category, including #bedroomcheck, #diyproject, #makeover, and #homedecor.
When making content within this category, TikTok suggests that you capture not only the finished product but take your audience through the journey of creating it.
Users in America of the latest social media sharing app are hanging out to get on the road again, and as a result engagement has grown exponentially in the camping category. There are a number of different camping-related hashtags that are generating a lot of engagement right now. These include #outdoors, #tiktoktravel, #overlanding, #campinghack, and #offroading.
Brands everywhere are capitalizing on TikTok user’s love for the outdoors. TikTok suggests that you create content that empowers your audience to take that first step and spend more time outside, and encourages outdoor veterans to take their adventures to the next level.
You might be surprised to learn this, but gaming is a wildly popular category on TikTok these days. This accolade used to belong to Twitch, but these days a lot of gamers are choosing to connect with their audience through live streams on TikTok. Content can include footage of the video game they have been playing, as well as highlights of their biggest achievements, and content around their favorite video game.
There are a number of hashtags associated with this particular niche on TikTok, including #minecraft, #gaming, #fortnite, #gamer, and #xbox. TikTok believes that the growth of gaming content provides a massive opportunity for companies across all verticals.
It is going to take a little bit of time and effort for companies to understand the gaming community, but this will be well worth the investment when they are able to make that connection and build up a loyal community around a certain product related to gaming.
TikTok is becoming home to amateur chefs who use their videos to help others with recipes that are easy to learn. Again, more time at home over the last year means that more people have taken up cooking as a hobby, and TikTok is the platform where people that increasingly turning to for inspiration. Hashtags related to this category include #quickrecipes, #masterchef, #foodies, #recipe, and #easyrecipes.
Marketers can take advantage of the growth of cooking content on TikTok by creating informative content around making meals and utilizing different kitchen utensils.
The four categories that we’ve talked about above are just the tip of the iceberg when it comes to content that you can find on TikTok these days. However, if you are trying to be taken more seriously in general, and you are trying to capitalize on having a TikTok profile, then you definitely will want to keep up with what’s trending on TikTok, so that you can tweak your content to suit your audience’s needs.
At the end of the day, what’s popular on TikTok is always changing, so be prepared to adapt and adjust your content to suit the current trends. Good luck!