TikTok Influencer Marketing Guide

TikTok has grown exponentially over the last couple of years to become one of the most downloaded apps out there.

It first started out pretty modestly, and did well in its native China as a video-sharing app. In 2018 though the Chinese company that owned it decided to market it for the West, and the rest is history.

The app that it was originally in China is still used for the Chinese market, but TikTok as it is currently known has taken the rest of the world by storm, particularly America. It should then come as no surprise that marketers everywhere are seeing the potential in it.

Below, we have mapped out a TikTok influencer marketing guide, where we recommend a number of ways that businesses can capitalize on TikTok as a marketing platform. Let’s dive in.

TikTok’s Impressive Numbers

What’s interesting about TikTok is that the majority of business managers and marketers older than 30 have never heard of the social media sharing app. It has also made the news lately because of security issues, which make people question whether it’s safe for their teenagers to be on. It was even banned in India, but it has since been allowed to operate again.

Despite these setbacks, it has grown exponentially over the last year. In fact, TikTok was the most downloaded free app for iOS in the first half of 2018.

TikTok Ranked

In early 2019, the app received 188 million downloads. These days, more than 500 million people around the world used to TikTok every month.

What is TikTok?

So, what exactly is TikTok? TikTok is a social media sharing network that encourages its users to upload short videos.

Back in the day when it was Musical.ly, most of the content that you would find on there comprised lip-syncing videos. People who were talented, creative, and enthusiastic quickly ended up becoming influencers because of their appealing content.

The majority of TikTok videos on the platform are 15 seconds long, however, you can create videos that are up to 60 seconds long. Its main demographic are tweens and teens.

One of the biggest shifts that TikTok made from the app that it used to be is that it now has a lot more variety when it comes to the kind of videos that people can share.

This means that they are no longer just about music. You’ve got up-and-coming comedians performing standup routines, pranksters, fashion gurus, dancers, aspiring beauticians, artists, and even craft fans. We are now also seeing people sharing videos featuring their favorite products.

Not every TikTok user has the creativity and confidence to create videos. Just like many of the people that use YouTube, there are lots of people on TikTok that just use the app to look for entertaining content to check out. In fact, you don’t even need to be following anyone on TikTok to see their content.

All you have to do is open the app on your phone, and then go to the Discover page, where you will see videos recommended to you based on what your interests are. You can also search for videos on topics that you prefer by using relevant hashtags.

The more you use the app, the more refined your preference will be. This is why TikTok users tend to subscribe to channels that regularly share content that falls within their interests. Everyone on TikTok has a profile page, which is where you can highlight the videos that you’ve uploaded.

Who Uses TikTok?

TikTok

Tiktok is primarily used by Generation Z, with a slight female bias. It is overwhelmingly favored by people in the younger generation, and the same goes for its female demographic.

As mentioned above, it also has international appeal, with a large number of TikTok users located in America and India.

How Can Brands Make the Most of TikTok?

There are three main ways for brands to make the most of TikTok. The first is that they can create their own profile and post related videos through this channel to connect with their target audience.

The second is that they can reach out to influencers, and work with them to share content related to their product or service, so they can reach a bigger audience.

Lastly, they can also pay to market their products on TikTok. Even though it is early days for TikTok advertising, it is becoming a lot more popular, and more and more brands are seeing the merit in applying their social media marketing budget to something like this.

For a lot of brands out there, they have a combination of running their own social media networks, and working with influencers, who can take their content and show it to an even bigger audience.

Let’s talk a little bit about some ideas for marketing your brand on TikTok, so that you can get it in front of the right people.

Hashtag Challenge

Hashtag

One of the most common types of content on TikTok is challenges. Challenges are an essential part of TikTok’s community.

People on TikTok love taking up a challenge and uploading a video around this challenge. Every time someone creates a challenge, they associate it with a hashtag, which makes it easy to find and memorable.

Perhaps one of the most famous examples of a hashtag challenge is associated with Jimmy Fallon. He was one of the first celebrities to promote TikTok, and he did so through the tumbleweed challenge.

He challenged people on TikTok to upload a video showing themselves falling to the floor and rolling around like a tumbleweed, while western music plays over the clip.

This led to more than 10 million engagements. Jimmy Fallon has continued to experiment with TikTok challenges. Brands can also use hashtag challenges to encourage people to interact with their profiles on TikTok.

Keep in mind that unless you have managed to build up a popular TikTok profile on your own, it is probably going to be best to work with an influencer around your next hashtag challenge. Remember to make it easy, so that people can participate in your challenge within just a few seconds.

User-Generated Content

User-Generated Content

User-generated content is the kind of marketing that brands can either put on their own TikTok profile, or work with an influencer to encourage their followers to create content around their brand.

The thing about Generation Z is that they love having a completely immersive experience. This is why they don’t like to sit at home and watch traditional advertising on TV. This is too passive. Generation Z likes to get involved. This is why it’s important to find a way to encourage your audience to share videos of themselves interacting with or using your product in some way.

When a few of your audience members start to create videos around a particular product, and associate a hashtag with it, this will spread like wildfire, and more and more people will want to participate in the challenge. This is a super affordable way for your brand to get noticed, and for it to be put in front of a much broader audience.

Conventional Influencer Marketing

Influencer Marketing

As you might have been able to guess, conventional influencer marketing techniques that you see on other video-based platforms like YouTube work on TikTok as well.

If your product fits in well with an influencer’s audience, then your influencer campaign over on TikTok will do really well. We think that in most cases you need to leave it to the influencer to come up with a good content idea, because they know what their followers would like to see.

The secret to successful influencer marketing is setting the right goals and targeting the right part of the purchase funnel. Influencers on TikTok need to stay authentic to their followers if you want your influencer marketing campaign to do really well. Most of the time, all a brand needs to do is encourage influencers to make a video of them using their products.

Again, this is only going to work if the influencer is the kind of person who would use that product normally in everyday life. There is no point in trying to encourage someone to promote something that they wouldn’t use themselves.

Another thing about TikTok’s young audience is that they don’t really go for high video production value. This is why you need to trust your influencers to produce a video in their style, even if you think it doesn’t look well done. People on TikTok are interested in fun and originality and prioritize this over the quality of the video.

TikTok Advertising

Advertising

TikTok has played around with advertising over the last couple of years, but like we mentioned they haven’t set up any formal profit-sharing system yet. However, they are getting to a point where they are allowing more people to market on their platform.

The possible ad types that you could see on TikTok soon include hashtag challenge, in-feed native video, brand takeover, and Snapchat style.

Final Thoughts

To get more TikTok followers, and to market your brand so that resonates with your audience, you’ve got to not only make sure that your product is well suited to a young audience, but you’ve got to find an influencer who feels just as passionately about it as you do.

Leave it up to them to create the video idea, and trust that this kind of influencer marketing is just as effective on TikTok as it is on other video-sharing platforms. Good luck!

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Why You Shouldn’t Buy Fake TikTok Followers & What To Do Instead

TikTok is the go-to app right now with many people wanting to become TikTok famous, or just increase the visibility of their brand and business.

Buying fake followers seems like an easy option but if it was good for your account, why isn’t everyone doing it?

Here we break down why you shouldn’t buy fake TikTok followers and what you can do instead.

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Why You Shouldn’t Buy Fake TikTok Followers

Fake accounts for sale are relatively easy to spot, if you find a service selling them and they don’t ask you about any targeting or follower characteristics, you can be pretty sure they are selling you fake TikTok followers.

And if it seems too good to be true, it probably is and when you can buy a few thousand TikTok followers for less than your favorite frap, you may want to consider why.

The accounts you are buying aren’t real TikTok followers, they are essentially vacant spaces that just serve to fill up your follower list. These fake followers will look good on your account when you first buy them, but after a few days, you will see your number start to drop off.

This is because TikTok actively search their platform to shut these fake accounts down and buying fake followers can even get you banned from the platform entirely.

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Not only do these accounts eat up space on the platform, but they can also damage your important ratio that governs TikTok’s algorithm that gets your content out there.

The important ratio is follower-to-engagement. If you load your account with fake TikTok followers, you damage this ratio as these accounts will not engage with your content. This will then stop TikTok from showing your content to other users.

Fake TikTok followers are also easy to spot. Businesses and brands looking to sponsor influencers now have technology that will unearth fake followers in lists, which will put them off from dealing with you.

Don’t worry though, there are ways to buy real TikTok followers and here we tell you how.

How To Buy Real TikTok Followers

When you are trying to grow your TikTok account, you want to make sure that you attract the right audience to your content. TikTok is very community orientated and whilst one group may love what you are creating, another group might not.

You want to make sure that you know what audience you are trying to attract so that you can build an effective strategy. One way you can do this is by using a TikTok growth service.

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TikTok growth services are an excellent way of growing your following with real users that will engage with your content. You tell them what type of audience you want to attract, where they are located, and other important data points and they set to work growing your account. It really is a set it and leaves it an option that yields amazing results.

Growth services use the organic strategy, not only will it keep your account safe from the algorithm set by TikTok, which punishes accounts with fake followers, it will also grow your account consistently. You won’t see dramatic results straight away, but you will see results that grow on a daily basis with users that will like and want to engage with your content!

The more engagement you have on your content, the more TikTok will show it to other users who are exploring their feeds, so you can be sure that your content really is getting out there.

Final Thoughts

Buying TikTok followers may seem like an easy option, especially when they are as cheap as they are, but when you buy cheap TikTok followers you run the risk of damaging your account.

Not only will your engagement data be skewed, but you will also see the fake TikTok followers drop off as quickly as they came, so you may as well buy the frap instead.

If you are serious about growing your TikTok account, invest in a growth service that is run by professionals and yields amazing results. Not only will they grow your account with real TikTok followers, but they will make sure your all-important follower-to-engagement ratio says intact.

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17 Top TikTok Marketing Agencies in 2021

If you didn’t already know by now, TikTok is one of the most popular social media sharing apps in the world. The potential for successful influencer marketing is still high, even though it is now two years old, and the competition is almost unprecedented.

Top TikTok Marketing Agencies

There are a number of big brands out there that recognize TikTok as one of the best ways to reach the younger part of their audience, so with this in mind, let’s take a look at the top influencer marketing agencies that advertise TikTok influencer marketing among the services that they offer.

Tokupgrade

Tokupgrade - TikTok followers

Tokupgrade is one of the best ways to grow your influencer marketing campaign. Here at Tokupgrade, we are committed to helping our clients get the best results, through sophisticated strategies that are going to keep you safe in the process.

We connect you with prominent influencers within your niche on TikTok, so that your brand can do well no matter what category your content falls into.

If you ever need any special assistance, you can get in touch with our customer support team around the clock, and our pricing is affordable as well. The best thing about our features is that they’re real, which means that you won’t get taken advantage of, and you won’t encounter any setbacks with growing your TikTok followers.

Toksocial

TokSocial - real TikTok followers

Toksocial not only wants to help you connect with the right influencers in your niche for TikTok, but they want to help you get more of the right followers in the process. When it comes to marketing your brand on TikTok, you’ve got to cover all areas, and this includes taking care of your engagement.

Toksocial promises that they don’t associate with anything other than real engagement, and they always have the best connections to offer their clients. They know that you are trying to take your growth more seriously, and that the last thing you need is a bunch of engagement that doesn’t really work.

Another thing that we like about these guys is the pricing. They offer extremely affordable price points, making it easy for everyone to get help with their TikTok marketing campaigns.

Fanbytes

Fanbytes

Fanbytes is one of the world’s biggest TikTok influencer networks, which helps brands like Atlanta, Universal, and Warner reach a younger audience through their TikTok profiles. They have a staff that comprises millennials and Generation Z, which means that they fit the bill nicely.

Their expertise with Generation Z has even seen them get investments from Pretty Little Thing and Boohoo, which is definite proof that they are proficient at reaching younger audiences. They work closely with a lot of brands around the world to develop campaigns, and they have been able to help companies through more than 100 examples of influencer campaigns to date.

Whether they use transition challenges, meme style content, or duet chains, they have an expansive knowledge of TikTok, especially when it comes to what works and what doesn’t. These guys guarantee results and engagement for every campaign that they develop for their clients.

The Influencer Marketing Factory

The Influencer Marketing Factory

The Influencer Marketing Factory explains on its website that it focuses on TikTok as one of the biggest social media channels right now. They know that TikTok is one of the most downloaded social media sharing apps ever and because of this power they understand the potential, especially when you compare it to other platforms like Instagram and YouTube.

We love that the Influencer Marketing Factory is both a source for industry education and influencer marketing. Naturally, it goes beyond TikTok to help its clients with Twitch and YouTube as well.

They say that one of the first things they do for you is concentrate on your target audience, looking at both your current and potential clients. Once they have worked out what your target audience looks like, then they will match your audience with the relevant influencers out there on TikTok.

From here, they will work with those influencers to create the best content for your target audience. These TikTok influencers will create viral and trendy videos that are going to generate a high level of awareness for your service or product. They then track every comment and heart and create an in-depth report about your TikTok growth, and the impact that their campaign is having on it.

Upfluence

Upfluence

Upfluence is a company that manages influencer campaigns both directly for companies and outsourced from other agencies. They can help you launch new products, optimize exposure, educate your audience, and increase brand awareness in general.

They provide top-notch influencer campaign management features, which include event management and product placement outreach. They also offer their creative skills on the side, so that you can design state-of-the-art, branded content that is relevant to your product.

When it comes to a video-based app like TikTok, this company can reach out to influencers and content creators alike, so that they can create high-quality content through their proven tactics and content strategy for you.

We think that their partner relationship management and influencer marketing make sure that you have high response rates and smooth communication throughout the whole process.

This agency works with a number of different influencers throughout different niches on TikTok, and then beyond TikTok as well. They want to help you find the best influencers for your marketing campaign, and they have a team of dedicated experts who can successfully manage your campaign for you.

Viral Nation

Viral Nation

Viral Nation is a company that organizes influencer marketing for their customers across all different kinds of social platforms, or categories, and all levels of campaigns and influencers. They have a six-step process, which goes like this: influencer campaign strategy, sourcing and contracting, content creation and scheduling, content goes live, measure and track, and lastly, optimize.

These guys make it their mission to include content licensing on all their campaigns, and category exclusivity. They also believe it is really important for an influencer marketing campaign to reach the complete potential of its target audience. Social platforms make it more and more difficult for influencers to connect with their entire audience organically, and they are prepared to work every day to combat this.

The team at Viral Nation can also retarget influencer ads towards specific demographic and geographic regions, to reach potential customers within that particular location. They can retarget interested clients through a landing page, too. They believe in the value of experiential marketing, and they will even promote and attend events on your behalf.

Obviously

Obviously

Obviously is an influencer marketing agency that is a complete service, and it works with influencers and brands across the board, including TikTok. They customize each campaign to meet the brand’s needs, and they handle every aspect of influencer marketing, offering a white-glove service for brands who need somebody to help them take their influencer campaigns to the next level.

This is why the experts that you will work with at Obviously have an in-depth understanding of the landscape out there when it comes to social media marketing. They will be able to guide you in the right direction when it comes to the perfect channel for your brand, and make sure that you get the most out of having an influencer campaign in the first place.

If your brand is well-suited for a younger audience, then TikTok is going to be a good fit for your influencer campaign. Obviously will help you determine this, and help you find the perfect group of influencers for you to connect with.

They can help you manage your network successfully through every step of the campaign, from working out the right influencers to managing your ongoing relationships, and even re-engaging with people.

Obviously will alert influencers when their products have arrived, as well as offer them advice on how to create the right content, and they can even screen posts for quality control. If an influencer is having issues during a campaign, Obviously will manage them positively and quickly, keeping them satisfied, and the brand free from any ongoing issues.

SugarFree

SugarFree

The next company on our list that can help you with influencer marketing on TikTok not only promises to be able to come up with the right campaign ideas for your brand, but even says that they are in affiliation with TikTok. In fact, they have an influencer campaign set up for TikTok itself, which has helped the popular social media sharing app launch successfully in Europe and the United States.

They say that they can make the whole process of influencer marketing a streamlined, easy-going experience. They also say that they are a varied group of talented creators, including social media experts, marketing professionals, and data analysts, all working as one.

They connect directly with their clients, to make sure that they provide them with real-time communication, and data-driven campaigns that are going to communicate the soul of your brand really well.

Of course, they claim to have a vast network of some of the best creators out there whose trust they have built up over time. They also completely vet all the influencers that they work with, so that you only end up working with ones who are going to really make a difference to your total success.

An advantage to using a companies like this is that they handle all the behind-the-scenes tasks, from negotiating price to payment and compliance. In between these big moments, they also handle the coordination of content deliverables, which keeps your campaigns running on time and within budget.

They schedule every upcoming post for you, and then make sure to stay on top of the campaign as it does its thing. This means that their influencers don’t just post a piece of content and get paid for it. They are their ambassadors and they stay engaged with their audience, keeping their content relevant and fresh.

Socially Powerful

Socially Powerful

Socially Powerful says that they are a worldwide social agency and global marketing firm. They say they specialize in TikTok influencer marketing, as well as social strategy. They say that they harness data and creativity to deliver content that is hyper-relevant to your target audience, so that you can make your business goals.

As you might have been able to guess, TikTok is just one of the many networks that they can help their clients with which means they can help you over on YouTube, Instagram, and Facebook as well. They say that they aim to meet the needs of all the brands that they work with, from startups, to some of the most established companies in the world.

They also say that they have worked with a wide range of brands in various niches, including gaming, travel, drinks, fashion, and technology.

They say that their technology is the best-in-class, and they use it to help monitor the performance of various influencers, ensuring that they can completely avoid fake followers, accounts, and influencers. This way, they only work with the best of the best out there, ensuring your social media success every step of the way.

SocialMedia One

SocialMedia One

SocialMedia One says that they can help their clients with many aspects of social advertising, including acting as a social media agency. They are based in Germany, and they include influencer marketing amongst the many features that they offer their clients.

They first began as an agency back in 2015, and they want to help their clients come together with the right customers, so that they can ultimately come up with the best engagement strategy for their brand online.

They understand the importance of TikTok for younger people, especially those under 18 years old. They understand that the people using TikTok right now are going to become increasingly important as they get older, which is why they believe in building a network between top TikTok influencers and brands.

They have identified that TikTok seems to be at the same point in its growth pattern that Instagram was a few years ago, so they can see bright things in its future.  

PMYB

PMYB

PMYB is an influencer marketing agency that is based in Britain, and it has long been recognized as a reliable source for all of your TikTok marketing and influencer needs.

They believe that one of the most important requirements for having a successful social network is to make your target audience feel like they are part of a community. This is why they work so well with TikTok, because they can believe that you can achieve this and so much more on the latest social media sharing app.

This is why hundreds of creators that work with this agency on TikTok go viral, because they make a point of working with the best influencers in every niche. They say that they have a list of more than 17,000 influencers and more than 40 industries that they work with. We think that this is a pretty good rap sheet, and a great place to start if you are trying to take your TikTok marketing a bit more seriously right now.

WeQ

WeQ

WeQ is a branding company and mobile advertising firm based in Berlin. They have recently expanded their features by launching an influencer service for their brands. They help create influencer marketing endorsement campaigns that place companies in front of target audiences.

They initially offered their clients the ability to endorse native ad campaigns on Instagram, YouTube and TikTok. We love that they focus on attribution, tracking, and data-driven results, so that they can offer their clients higher impact results that are actually going to benefit the brand.

Sociably

Sociably

Sociably has a specific focus on producing influencer campaigns for the higher-end market. They also work with TikTok influencers when they’ve got clients targeting a younger demographic, and they recognize TikTok as one of the most popular social media sharing apps right now.

They have experts in the luxury market, which is why they understand the subtleties and nuances of this very exclusive industry. We believe that it is this experience that they have managed to compound over time that sets them apart from the rest.

The best part is that they can help you handle every stage of your influencer marketing campaign, from strategy and casting right through to campaign end results and management of posts.

Digital Sukoon

Digital Sukoon

Digital Sukoon is an influencer marketing agency that is based in India and offers its clients a wide range of digital marketing solutions. This of course includes TikTok influencer marketing and just like other companies on this list, they recognize that working with top TikTok influencers can be highly beneficial in promoting content for your brand, and targeting the youthful side of your audience.

The best part is that they offer their clients so much more than just influencer marketing. In fact, they offer a complete digital solution for their clients. They believe in giving their clients peace of mind by working with like-minded people who consider themselves professionals in their client’s industries.

Uplab

Uplab

Uplab is a company who is confident and knows how to reach young adults and teens through short videos on TikTok. Again, like all of the other companies on this list, they understand that TikTok is one of the most powerful social media platforms right now, and they want to help their clients achieve success and make the most of this.

What’s interesting about this social media marketing agency is that they also work with Douyin as well, the Chinese version of TikTok, for the Chinese market.

This marketing agency was founded back in 2017, and focuses on millennials and Generation Z. This is why they comprise a multicultural team of content creators, influencers, and performance marketers.

They currently have a community of more than 700 marketers, and more than 500 influencers. They have worked with companies of all shapes and sizes, from corporations to startups. They have also worked with many different niches, including real estate, fashion, beauty, sports, and tourism.

Mediakix

Mediakix

Mediakix is a very well-established influencer marketing agency based in the states. They offer a comprehensive range of services for their clients, which includes working with TikTok influencers when relevant for your brand’s campaign.

They were established back in 2011 and claim they can help connect the world’s top brands with passionate audiences through influencer marketing. Their sponsored and branded content campaigns can drive brand awareness, brand engagement, product sales, and engage www.gulfportpharmacy.com audiences.

They have currently got a network of top TikTok creators, as well as influencers that they work with other on Instagram, YouTube, and Snapchat as well. They understand the value of cross-promoting content, and this is why this is one of their main features.

Make Honey

Make Honey

Make Honey is a creative agency based out of London. They offer their clients of wide range of creative content services, as well as social media marketing features, so that they can help brands globalize and grow. They have embraced the concept of continuous improvement to help their clients work better and faster.

Just like everyone else, they have noticed the rapid rise of TikTok, and they have noticed how this provides opportunities for all kinds of different marketers out there. This is why they are gearing a lot of their features these days towards the latest social media sharing app and work closely with their clients to ensure that they achieve their marketing goals on TikTok.

Final Thoughts

So, there you have it – the definitive list of the top TikTok marketing agencies out there, that can truly help your brand get ahead on the world’s most popular social media platform.

Companies like this understand the ins and outs of TikTok, and they also understand that you’ve got to put a lot of work into it get a lot out of it. This is why they not only have teams of professionals that can be there for you whenever you need them, but they had made sure to build up a repertoire of well-established, credible TikTok influencers that you can work closely with.

As you can see, some companies have more clout in the TikTok influencer industry than others, so it is up to you to work out which company looks best suited to your needs, and how much influencer marketing you need right now.

The good news is that a lot of these companies will offer free trials for potential clients to try out, and they will also get in touch with them directly in the beginning to discuss your brand’s overall marketing goals when it comes to being on TikTok. This way, you can start out on the right foot, and trust that your money is being spent wisely. Good luck!

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